Before we begin, a special announcement. We’re holding a half-day Google Analytics for B2B Marketers Bootcamp in Washington, DC on October 15, 2019. Come get your analytics in shape in this half-day, hands-on event. Click/tap here to learn more and register.
I saw a great Lego commercial the other night on Instagram.
It was hilarious – a little toy Lego airport gate with the Lego character announcer saying, “Folks on flight 315, we’ve hit a bit of a delay on the flight because a child has removed both wings from the plane. Also, for those in Economy Plus, Economy Plus has been removed by the child and replaced with a garbage truck at the back of the plane.”
The skit went on for a little while after that, but I was hooked. I laughed, both as a business traveler and as a parent of a child who does exactly that with Lego toys.
I couldn’t share the ad (because ad posts are treated differently), so I went to their YouTube channel to see if it was there. It wasn’t.
What a miss.
A company created an ad that was so good, a consumer wanted to share it. That’s the holy grail of advertising, ads so good that they’re great content on their own.
And then they didn’t make it shareable.
As awesome as advanced technologies and techniques like AI, machine learning, and data science are, we marketers cannot lose sight of the basics of marketing: make things people want to share, and make things easy to share.
The Bright Idea
This week’s Bright Idea is our AI/machine learning project framework. We use this framework to help manage and govern our projects, and this 1-page PDF (free, no form fill needed) will help you start to manage your own projects.
Click/tap here to see the framework, and if you like it, please share it.
In Case You Missed It
- {PODCAST} In-Ear Insights: Customer Data Protection and Privacy
- {INFOGRAPHIC} The Speakers of MAICON
- How To Make the Most of Prime Day for Amazon Affiliate Marketers
- Predictive Analytics for Marketers at MAICON 2019
- How AI has Changed Marketing at MAICON 2019
Shiny Objects
Social Media Marketing
- FTC votes to approve $5 billion settlement with Facebook in privacy probe
- Facebook now tells you where brands are getting your ad targeting data
- Facebook Plans New Experimental Apps For Android, iOS, And Web
Media Landscape
- 11 Proven Ways to Drive Traffic to Your Website
- How to Untangle the Website Architecture of a Site With 500,000 Pages
- Starbucks will stop selling newspapers in September
Tools, Machine Learning, and AI
- Accountability and reproducibility in deep learning through DeepOps
- The Geopolitics of Artificial Intelligence
- How machine learning and AI are changing data center management
Analytics, Stats, and Data Science
- 21 Open-Source Machine Learning Tools for Every Data Scientist
- Data scraping tools for marketers who don’t know code
- Data-driven hipster reading list
SEO, Google, and Paid Media
- How To Build A Google Tag Manager Monitor
- Four cool keyword research tools you can use for free now
- Google made 3,200 changes to search in the past year
Business and Leadership
- As FTC cracks down, data ethics is now a strategic business weapon TechCrunch
- Thinking Of Privacy As A Property Right Will End Badly
- From promise to delivery: Overcoming the public-sector strategy challenge
Join the Club
Are you a member of our free, private Slack group, Analytics for Marketers? Join 300 like-minded marketers who care about data and measuring their success. Membership is free – join today.
Upcoming Events
Where can you find us in person?
- IBM Data Science Boston, July 2019, Boston
- BACon, August 2019, Chicago
- Content Marketing World, September 2019, Cleveland
- INBOUND, September 2019, Boston
- MarTech East, September 2019, Boston
- Google Analytics for B2B Marketers Bootcamp, October 29, Washington, DC
- MarketingProfs B2B Forum, October 2019, Washington DC
Going to a conference we should know about? Reach out!
FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.
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