In The Headlights: July 31, 2019 Issue

In The Headlights

Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly.

Not sure what that would look like? Maybe something like this:

Rear View Mirror Data

Based on the last week’s worth of data, the median engagement rate on YouTube for videos with more than 100 views was 4.39%. The median number of likes a video earned was 39; the median number of views was 981. We sampled this data from videos on YouTube using the social media software Talkwalker and custom-built code. The sample size was 33,595 posts.

Based on the last week’s worth of data, the median engagement rate on Instagram for brands on their paid/sponsored posts was 0.5%, The median engagement rate for unpaid/organic posts was 0.4%. We sampled this data from a list of 4,000 brand accounts on Instagram using the social media software Crowdtangle and custom-built code. The sample size was 31,739 posts.

What do you think? Anything else that would be a handy little bit of useful data you’d want to see week over week in this newsletter?

The Bright Idea

The Bright Idea

This week’s Bright Idea is our Predictive Analytics for Marketers talk from the inaugural Marketing AI Conference, MAICON. Watch CEO Katie Robbert’s full talk and get the slides, MP3 for your commute, transcript, and video replay.

Click/tap here to watch the entire session and if you like it, please share it.

In Case You Missed It

In Case You Missed It

Shiny Objects

Shiny Objects

Shiny Objects is a roundup of the best content you and others have written and shared in the last week. It uses machine learning for the automated one-sentence summaries.

Social Media Marketing

Media Landscape

Tools, Machine Learning, and AI

Analytics, Stats, and Data Science

SEO, Google, and Paid Media

Business and Leadership

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 300 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

  • BACon, August 2019, Chicago
  • Content Marketing World, September 2019, Cleveland
  • INBOUND, September 2019, Boston
  • MarTech East, September 2019, Boston
  • Google Analytics for B2B Marketers Bootcamp, October 29, Washington, DC
  • MarketingProfs B2B Forum, October 2019, Washington DC

Going to a conference we should know about? Reach out!

FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.

In Your Ears

Trust Insights Podcast

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Conclusion

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