Week in Review

Marketing Analytics, Data Science and Leadership – September 23, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Is Your Company Socially Responsible? via @WhartonKnows

Corporate social responsibility has increasingly become an important component for businesses. According to the Governance and Accountability Institute, 86% of the S&P 500 Index companies published sustainability or corporate responsibility reports in 2018. In fact, CSR is so important that is has become a business discipline integral to the corporate mission statement.

Read the full article here: https://knowledge.wharton.upenn.edu/article/company-socially-responsible/

The squeeze on AI talent could cripple America’s most important companies via @venturebeat

With the AI revolution solidly underway, techs top 5 companies are investing huge amounts of money into AI development and AI engineering talent.

Read the full article here: https://venturebeat.com/2019/09/14/the-squeeze-on-ai-talent-could-cripple-americas-most-important-companies/

How to keep your CMO job longer via @venturebeat

In a top 100 advertising company, CMOs need a minimum of 3-4 years to make a lasting change and impact. And the larger the company or the more ingrained its issues, the longer it takes.

Read the full article here: https://venturebeat.com/2019/09/15/how-to-keep-your-cmo-job-longer/

High-tech ways to keep employees happy via @BBCWorld

Emerging technologies such as data analytics, chatbots, and wearables can help employers know which benefits resonate with employees. And machine learning can monitor take-up and avoid wasting money on unwanted benefits.

Read the full article here: https://www.bbc.com/news/business-49165358


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