You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Is Your Company Socially Responsible? via @WhartonKnows
Corporate social responsibility has increasingly become an important component for businesses. According to the Governance and Accountability Institute, 86% of the S&P 500 Index companies published sustainability or corporate responsibility reports in 2018. In fact, CSR is so important that is has become a business discipline integral to the corporate mission statement.
Read the full article here: https://knowledge.wharton.upenn.edu/article/company-socially-responsible/
The squeeze on AI talent could cripple America’s most important companies via @venturebeat
With the AI revolution solidly underway, techs top 5 companies are investing huge amounts of money into AI development and AI engineering talent.
Read the full article here: https://venturebeat.com/2019/09/14/the-squeeze-on-ai-talent-could-cripple-americas-most-important-companies/
How to keep your CMO job longer via @venturebeat
In a top 100 advertising company, CMOs need a minimum of 3-4 years to make a lasting change and impact. And the larger the company or the more ingrained its issues, the longer it takes.
Read the full article here: https://venturebeat.com/2019/09/15/how-to-keep-your-cmo-job-longer/
High-tech ways to keep employees happy via @BBCWorld
Emerging technologies such as data analytics, chatbots, and wearables can help employers know which benefits resonate with employees. And machine learning can monitor take-up and avoid wasting money on unwanted benefits.
Read the full article here: https://www.bbc.com/news/business-49165358
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Trust Insights (trustinsights.ai) is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.
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