management Archives - Trust Insights Marketing Data & Analytics Consulting

Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review

by Katie Robbert | Jun 3, 2019 | management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in...

Using what you know to manage the machines – part 2

by Katie Robbert | May 10, 2019 | artificial intelligence, automation, machine learning, management

Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can...

Marketing Analytics, Data Science and Leadership – May 6, 2019 Week In Review

by Katie Robbert | May 6, 2019 | management, marketing, Uncategorized, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 11 Ways Get Maximum Efficiency from Your...

Using what you know to manage the machines – part 1

by Katie Robbert | Apr 26, 2019 | artificial intelligence, machine learning, management

A little while back we introduced another segment of the market, the machines, You can read the full post here: https://www.trustinsights.ai/blog/2019/03/marketing-to-machines-the-b2m-segment/ Now we need to explore your current skill set as a manager and leader. With...

Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review

by Katie Robbert | Apr 22, 2019 | analytics, management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance...

{PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

by cspenn | Apr 10, 2019 | bias, careers, compliance, influencer marketing, management, regulations

In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the...