INBOX INSIGHTS: What Does AI Cost You, Vibe Coding Part 2 (2026-08-12)

INBOX INSIGHTS: What Does AI Cost You, Vibe Coding Part 2 (2026-08-12) :: View in browser 👉 Read our newest paper on what jobs AI can actually take! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What does AI cost you? I saw a post on Threads last week, and I haven’t […]

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Enterprise AI Part 1

In this week’s Data Diaries, we kick off a seven-part series on enterprise AI with the question every CFO eventually asks: how do you actually know what this stuff is worth? Start with TRIPS — Trust Insights’ five-factor screen for whether a task even belongs near an AI system. Take any task on your desk and […]

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In-Ear Insights: AI Enablement and Jobs AI Can Do

In-Ear Insights: AI Enablement and Jobs AI Can Do

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover what AI enablement is, how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that […]

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INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22)

INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because […]

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In-Ear Insights: Does AI Belong on the Org Chart?

In-Ear Insights: Does AI Belong on the Org Chart?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss “does AI belongs on your org chart?” You’ll discover why placing artificial intelligence on an organizational chart creates false accountability. You’ll learn how to separate data tasks from human judgment without sacrificing results. You’ll walk away with a clear framework for […]

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ai command line tools

AI Command Line Tools Part 1

In this week’s Data Diaries, let’s walk through a few of my favorite command line tools in a new series, something that we’ve discussed recently on the podcast and livestream. As a refresher, command line tools are terminal-based pieces of software that typically do specific functions or tasks. Every computer has a command line or terminal. […]

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AI Strategy Gaps

The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]

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INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15)

INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” […]

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marketinghiringdemand

Marketing Hiring Demand

In this week’s Data Diaries, it’s time to take a look at marketing hiring demand from the selected sample of Indeed.com’s 6 major indices. What’s happening in the world of marketing hiring? It’s been a bit more than two months since we’ve taken a look at the hiring demand in marketing; the last time we […]

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Productizing Expertise

Your Expertise Is Already a Product. You Just Haven’t Packaged It Yet. Here’s the thing. If you run a consultancy, an agency, or really any knowledge-based business, you have been building products for years. You just didn’t package them as products. You packaged them as “deliverables” inside a consulting engagement and moved on to the […]

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