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{PODCAST} In-Ear Insights: 2020 Year in Review

by cspenn | Dec 23, 2020 | management, marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think...

{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

by cspenn | Oct 7, 2020 | artificial intelligence, machine learning, management, marketing, organizational theory, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company...

Our three words for 2020

by Katie Robbert | Jan 3, 2020 | management, marketing, planning

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...

Marketing Analytics, Data Science and Leadership – September 23, 2019 Week In Review

by Katie Robbert | Sep 23, 2019 | management, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Is Your Company Socially Responsible? via...

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

by cspenn | Aug 28, 2019 | management, marketing, planning, podcast, strategy

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

{PODCAST} In-Ear Insights: Agile Marketing Best Practices

by cspenn | Aug 7, 2019 | agile, management, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know...