management Archives - Trust Insights Marketing Data & Analytics Consulting

{PODCAST} In-Ear Insights: Agile Marketing Best Practices

by cspenn | Aug 7, 2019 | agile, management, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know...

Marketing Analytics, Data Science and Leadership – July 8, 2019 Week In Review

by Katie Robbert | Jul 8, 2019 | management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 24 Useful Tools and Apps for Marketers via...

{PODCAST} In-Ear Insights: Quarterly Review and Planning

by cspenn | Jul 3, 2019 | analytics, management, marketing, Marketing Insights, planning, podcast

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...

Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review

by Katie Robbert | Jun 3, 2019 | management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in...

Using what you know to manage the machines – part 2

by Katie Robbert | May 10, 2019 | artificial intelligence, automation, machine learning, management

Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can...

Marketing Analytics, Data Science and Leadership – May 6, 2019 Week In Review

by Katie Robbert | May 6, 2019 | management, marketing, Uncategorized, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 11 Ways Get Maximum Efficiency from Your...