delegation

Where delegation goes wrong

How can I delegate anything when no one else does it as I do? This might be the most common question I get about process and change management. Remember last week when I told you that you might be the problem? Here is a common example: doing the dishes. Because of schedules, I handle doing […]

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{PODCAST} In-Ear Insights: Essential Management Skills

In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to find out some of the mistakes […]

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{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine […]

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Our three words for 2020

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this exercise back in 2006 and, for Trust Insights, it […]

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Marketing Analytics, Data Science and Leadership – September 23, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Is Your Company Socially Responsible? via @WhartonKnows Corporate social responsibility has increasingly become an important […]

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{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for […]

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{PODCAST} In-Ear Insights: Agile Marketing Best Practices

{PODCAST} In-Ear Insights: Agile Marketing Best Practices

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know about agile marketing Listen in and use these ideas to improve your own […]

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Marketing Analytics, Data Science and Leadership – July 8, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 24 Useful Tools and Apps for Marketers via @smexaminer Swish is an iOS app that […]

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