management Archives - Trust Insights Marketing Data & Analytics Consulting

[PODCAST] In-Ear Insights: Bias, Discrimination, and Influencers

by cspenn | Apr 10, 2019 | bias, careers, compliance, influencer marketing, management, regulations

In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the...

[PODCAST] In-Ear Insights: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...

[PODCAST] In-Ear Insights: Team Bonding vs Team Building

by cspenn | Aug 22, 2018 | careers, management, podcast, strategy

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways...