INBOX INSIGHTS: Realistic 90 Day AI Plans, AI Command Line Tools Part 3 (2026-05-13)

INBOX INSIGHTS: Realistic 90 Day AI Plans, AI Command Line Tools Part 3 (2026-05-13) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 A Realistic 90-Day Plan This […]

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In-Ear Insights Setting Up Agentic AI for Success Part 2, Employee Handbook

In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]

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INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06)

INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Chasing Use Cases Two weeks […]

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In-Ear Insights Setting Up Agentic AI for Success Part 1, Job descriptions

In-Ear Insights: Setting up Agentic AI For Success Part 1, Job Descriptions

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss setting up agentic AI systems by fixing your foundational documentation. You’ll discover why vague job descriptions cause your AI agents to fail, how to use the 5P framework to create granular, actionable task lists for your software, and see how auditing […]

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genericaitraining

Why Generic AI Training Fails

This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 Why Generic AI Training Fails I’ve spent a lot of time lately talking to CEOs who are frustrated. They’ve done the “right” things. They’ve signed the enterprise contracts for the latest LLMs. They’ve […]

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INBOX INSIGHTS: AI Strategy Gaps, Marketing Hiring Demand (2026-04-22)

INBOX INSIGHTS: AI Strategy Gaps, Marketing Hiring Demand (2026-04-22) :: View in browser 👉 Enroll in our new monthly subscription, the 2026 Trust Insights Prompt Playbook! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Strategy You Already Have Isn’t the Problem I […]

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In-Ear Insights Are You Falling Behind in AI

In-Ear Insights: Are You Falling Behind in AI?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to overcome the fear of falling behind in the rapidly changing world of artificial intelligence. You’ll learn why comparing your human capability to machine learning creates unnecessary stress. You’ll discover how the 5P framework helps you clarify your role and […]

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People are the problem

People Are The Problem

People ARE the problem with AI Adoption I wrote about this last week on LinkedIn, but I was restricted by character count. I figured I would do a deeper dive into the topic of “People and AI Adoption.” I keep seeing articles, experts, and “thought leaders” lamenting that their AI initiatives are stuck. They can’t get […]

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risk averse

Risk Averse Leadership

Dealing with Risk-Averse Leadership I know many of you are trying to grow your business right now, but it feels like you’re shouting into a hurricane. You’re trying to convince clients to buy your services, but everyone is anxious, distracted, or just completely overwhelmed. It’s your job to put them at ease, but you’re not […]

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growth

Growth

Our 2026 Guiding Word: Growth I’m not great at sitting still. Not physically (though that’s also true). I mean mentally. I like to tinker. I like to fix things. I like to chase down the next big idea and figure out how to make it work. And for someone like me, having a single word […]

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