management Archives - Trust Insights Marketing Data & Analytics Consulting

Marketing Analytics, Data Science and Leadership – September 23, 2019 Week In Review

by Katie Robbert | Sep 23, 2019 | management, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Is Your Company Socially Responsible? via...

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

by cspenn | Aug 28, 2019 | management, marketing, planning, podcast, strategy

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

{PODCAST} In-Ear Insights: Agile Marketing Best Practices

by cspenn | Aug 7, 2019 | agile, management, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know...

Marketing Analytics, Data Science and Leadership – July 8, 2019 Week In Review

by Katie Robbert | Jul 8, 2019 | management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 24 Useful Tools and Apps for Marketers via...

{PODCAST} In-Ear Insights: Quarterly Review and Planning

by cspenn | Jul 3, 2019 | analytics, management, marketing, Marketing Insights, planning, podcast

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...

Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review

by Katie Robbert | Jun 3, 2019 | management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in...