Marketing Analytics, Data Science & Leadership – February, 7 2022

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Track Click to Call Links In Google Analytics Events Using Google Tag Manager via @douglaskarr

As we work with clients on reporting, it’s a necessity that we set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts, it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included.

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How Dynamic Content Can Boost Your Email Marketing via @marketingprofs

Always A/B-test and ensure your dynamic content changes according to the email metrics you’re tracking.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In? via @TheTomWhatley

With a solid foundation of product marketing, brand marketing can help you win a greater share of the market and even become a category leader.

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What to Expect From Your Career Path as a Data Scientist via @kdnuggets

Data science is an exciting field. The possibilities within it are expanding, both in terms of applications and job opportunities. Whether you’re considering entering the field, already have your first data science job, or you’re already a few years in, here’s an overview of what to expect when you’re expecting to stay in data science.

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