I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming.
We’re one month into 2022 and for a lot of us, January acted like a cranky toddler. Knowing that we still have 11 months to go and no real sense of how they will behave, make sure you’ve created a monthly health check for your marketing. It could look something like this:
- Am I meeting or exceeding my KPIs? What tactics are getting results?
- What tactics are not working?
- Do I know how many leads my efforts are generating?
- How do my renewal and new member numbers look?
- Am I seeing weird patterns in my website traffic?
- Have I planned to try a new marketing tactic?
- Are my channels diversified enough?
- Do I know where my audience spends their time online?
It’s easy to lose track of time these days. I do it all day, every day. To counteract that I set myself a monthly calendar appointment with these and other similar questions listed as the agenda. The goal is to stop, look around, and do a quick assessment.
The worst thing we can do is not check in. The questions listed above apply to me and my marketing. Use this as a template and adapt to cover what your marketing looks like. Maybe you have more questions about social media or email marketing. Make sure you create a list that addressed the marketing that you do. If you’re spending time every day to work out and eat well, you probably have daily, weekly, or monthly check-ins to make sure you’re on track with your goals. Otherwise, what’s the point? Your marketing shouldn’t be any different.
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