INBOX INSIGHTS, March 29, 2023: Staying Productive, Instagram Engagement

INBOX INSIGHTS: Staying Productive, Instagram Engagement (3/29) :: View in browser

Inbox Insights from Trust Insights

👉 94 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4

Tips to Stay Productive and Motivated – From Real People!

Staying productive and motivated is hard for most of us. I thought I could save some time and have ChatGPT tell me the best productivity tips, but honestly, it was generic and I felt talked down to. Here is what the system told me:

  • Set clear goals
  • Prioritize tasks
  • Create a schedule
  • Minimize distractions
  • Take breaks
  • Get enough sleep
  • Exercise regularly
  • Delegate tasks
  • Use productivity tools
  • Stay motivated

Not super helpful, right? The content that ChatGPT wrote gave more explanation for each item, but it was still very condescending. It reads very impersonal and matter-of-fact, like being productive is a switch you can just flip on and off. I don’t know about you, but that’s not how I operate.

Instead of asking a computer, I thought it would be useful to you (and me) if I asked real people how they stay productive and motivated. This is what our Slack Community, Analytics for Marketers had to say:

“I handwrite a weekly to-do list. Something about the tactical nature of a quality pen and paper helps me to center and really focus on the essentials for the week. I turned off new email pop-ups and check email at selected times throughout the day. Same thing for new Slack messages. I block chunks of time throughout the week for focus work. I usually do this on Friday for the following week. I virtually co-work in flow club for accountability. I take screen-free breaks, preferably outside, to help recharge my energy”

“I’ll turn emails in Outlook into appointments to block chunks time to do them. I keep a daily update in OneNote of what I need to do and what gets done (comes in handy when the boss wants to know what I’ve been up to)”

Now, this advice is much more helpful and actionable. I like the tip about turning your emails into calendar appointments. Then you can more easily set expectations with the recipient about when you’ll get back to them and get answers. Personally, I also really like handwriting a to-do list.

The only other piece of advice I would add is to prioritize your task list by effort. You can assign sizes like small, medium, or large. This helps you internally set your own expectations of what you can accomplish given the time you have available.

To round out the practical advice on productivity and motivation, I would be remiss if I don’t mention that there are lots of tools that can help. You can customize these tools to mirror how you work. This is by no means an extensive list – but these are some of the tools that I’ve used and have found helpful:

Asana – This is the app we use at Trust Insights. We like that it can integrate with Slack and can easily handle repetitive tasks. It’s also easy to organize by project and invite collaborators.

To-do (from Microsoft) – This is the app that I personally use for my own lists. Yes, lists. It syncs between my desktop and my phone. I have shopping lists, packing lists, to-do lists, and ideas.

Trello – I don’t currently use this but I have found it an effective tool for keeping a larger team organized. I used to use it when I ran morning stand-up meetings. These are meetings where every team member takes a minute to say, 1) what they completed yesterday, 2) what they are working on today, and 3) where they are blocked. If you have a larger team, whether in person or virtual, you can set up Trello to mirror your daily stand-up.

Pomodoro timers – There are a lot of versions of these timers. The idea is that you work for 25 minutes and then take a break for 5. If you use a system like slack there are integrations that are helpful for keeping your head down to get things done.

How do you stay productive and motivated?

Reply to this email or come tell me your tips in our free Slack Community, Analytics for Marketers.

– Katie Robbert, CEO

Share With A Colleague

Do you have a colleague or friend who needs this newsletter? Send them this link to help them get their own copy:

Binge Watch and Listen

In this week’s In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work.

Watch/listen to this episode of In-Ear Insights here »

Last week on So What? The Marketing Analytics and Insights Livestream, we discussed how to integrate AI into your organization. Catch the episode replay here!

This Thursday at 1 PM Eastern on our weekly livestream, So What?, we’ll be discussing why you might or might not want to work with a coach. Are you following our YouTube channel? If not, click/tap here to follow us!

In Case You Missed It

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

Paid Training Classes

Take your skills to the next level with our premium courses.

Free Training Classes

Get skilled up with an assortment of our free, on-demand classes.

Data Diaries: Interesting Data We Found

In this week’s Data Diaries, as we close out the quarter, let’s check in on how things are going on Instagram. How are brands and influencers faring on one of the world’s most popular social networks?

Let’s first look at brands:

Brand performance

This quarter we’ve seen a slight sag in brand performance, with a small rebound to basically end where the quarter began, at roughly a 0.22% engagement rate for brands.

Brand performance by type

We see that albums – carousels – still remain the most engaging content format for brands, followed by images, then videos. Remember that video content also includes Reels.

What about individual influencers?

Influencer performance

Influencers saw their performance sag to just below 0.6% for the quarter, in a similar level of performance compared to brands.

Influencer performance by type

After a brief convergence, albums remain the top content for influencers, followed by individual photo posts, then videos. Remember that video content also includes Reels.

In both cases, Stories are not counted because they are not provided in the Instagram data API.

What do we make of this data? Well, it’s a mixed bag. There’s nothing in the data that shouts for a major, drastic change in strategy. Videos continue to underperform other content types; across all different accounts, carousels of multiple posts continue to lead engagement. When you think about it, this makes logical sense from a behavioral perspective. Carousels inherently have the ability to pique curiosity – as long as the first image is eye-catching, it intrigues users to want to swipe to the next piece of content.

Should you focus on Instagram as a social network for your business? That always depends on where your audience is. If you haven’t run a survey to your audience asking them where they spend their time (especially where they spend their time when considering purchases), that should be your first priority.

Disclosures and methodology: Trust Insights extracted 487,307 unique brand posts and 177,994 unique influencer posts from Instagram using the Crowdtangle service. The timeframe of the dataset is 2023-01-01 to 2023-03-27. Trust Insights is the sole sponsor of the study and neither gave nor received compensation for data used, beyond applicable service fees to software vendors, and declares no competing interests.

Trust Insights In Action

Job Openings

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Join the Slack Group

Are you a member of our free Slack group, Analytics for Marketers? Join 3000+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

Blatant Advertisement

We heard you loud and clear. On Slack, in surveys, at events, you’ve said you want one thing more than anything else: Google Analytics 4 training to get ready for the July 1 cutoff. The newly-updated Trust Insights Google Analytics 4 For Marketers Course is the comprehensive training solution that will get you up to speed thoroughly in Google Analytics 4.

What makes this different than other training courses?

  • You’ll learn how Google Tag Manager and Google Data Studio form the essential companion pieces to Google Analytics 4, and how to use them all together
  • You’ll learn how marketers specifically should use Google Analytics 4, including the new Explore Hub with real world applications and use cases
  • You’ll learn how to determine if a migration was done correctly, and especially what things are likely to go wrong
  • You’ll even learn how to hire (or be hired) for Google Analytics 4 talent specifically, not just general Google Analytics
  • And finally, you’ll learn how to rearrange Google Analytics 4’s menus to be a lot more sensible because that bothers everyone

With more than 5 hours of content across 17 lessons, plus templates, spreadsheets, transcripts, and certificates of completion, you’ll master Google Analytics 4 in ways no other course can teach you.

If you already signed up for this course in the past, Chapter 8 on Google Analytics 4 configuration was JUST refreshed, so be sure to sign back in and take Chapter 8 again!

👉 Click/tap here to enroll today »

Interested in sponsoring INBOX INSIGHTS? Contact us for sponsorship options to reach over 22,000 analytically-minded marketers and business professionals every week.

Upcoming Events

Where can you find Trust Insights face-to-face?

  • B2B Ignite, Chicago, May 2023
  • ISBM, Chicago, September 2023
  • MarketingProfs B2B Forum, Boston, October 2023

Going to a conference we should know about? Reach out!

Want some private training at your company? Ask us!

Stay In Touch, Okay?

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

Featured Partners and Affiliates

Our Featured Partners are companies we work with and promote because we love their stuff. If you’ve ever wondered how we do what we do behind the scenes, chances are we use the tools and skills of one of our partners to do it.

Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Legal Disclosures And Such

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website.

Conclusion: Thanks for Reading

Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us!

Need help with your marketing AI and analytics?

You might also enjoy:

Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, INBOX INSIGHTS. Subscribe now for free; new issues every Wednesday!

Click here to subscribe now »

Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new episodes every Wednesday.

2 thoughts on “INBOX INSIGHTS, March 29, 2023: Staying Productive, Instagram Engagement

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This