What is marketing intelligence and how can it help your business 9

Trust Insights Agents of Change

There are a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on the positive. More specifically, how we can help and be agents of change?

Introducing the Trust Insights Agents of Change Program


Who are the Agents of Change?

We are. Me, Chris, John, and you!

Since we started Trust Insights we’ve done our best to give back what we’ve earned. It’s all well and good to talk about wanting things to change but to see change, you have to do something about it. We need to be the Agents of Change. We tell our clients that it’s not enough to analyze the data, that they also need to take action with it. This is the same. It’s not enough to want change to happen, you have to do something about it. You have to be an Agent of Change.

To date, we have been able to donate to organizations such as the ASPCA, Planned Parenthood, and The Greater Boston Food Bank, to name a few. The goal moving into 2023 is to start to diversify where we’re donating to. This is where you come in. I talk a lot about why you should be engaging your community, and I want to do just that.

I want to hear from you, the Trust Insights community. Tell me what you care about, where you donate, where you volunteer your time. Trust Insights will donate to a different charity each month and let our community know how they can do the same.

Please note that Trust Insights reserves the right to refuse to work with organizations that do not align with our core values.

What if I don’t have the funds to make a donation?

A donation isn’t always monetary. You can donate your time and skills as well. Some organizations are looking for volunteers to help with programs. Some organizations are looking for donated skill sets (like marketers!) to help get the word out. Each month I’ll let you know where we’re planning to donate and the different ways you can help.

How will you choose where to donate?

We will put it to a vote in our Free Slack Community, Analytics for Marketers. The organization with the most votes that month will get the donation. Once we have selected the organization, will notify the community and we’ll update our website. Don’t look for the page, I haven’t built it yet. Soon!

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