Anti-LGBTQ+ Hate Crime Data, 2023 Edition

Anti-LGBTQ+ Hate Crime Data, 2023 Edition

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. As important as it is to celebrate diversity in things like sexual orientation […]

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What is marketing intelligence and how can it help your business 9

Trust Insights Agents of Change

There are a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on the positive. More specifically, how we can help and be agents of change? Introducing the Trust Insights Agents of Change Program   Who are the Agents of […]

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INBOX INSIGHTS: Agents of Change, 12 Days of Data (1/4)

INBOX INSIGHTS: Agents of Change, 12 Days of Data (1/4) :: View in browser 👉 Download the 12 Days of Data Book » Trust Insights Agents of Change There’s a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on […]

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CAN I BELIEVE WHAT I READ

{PODCAST} In-Ear Insights: Can I Believe What I Read?

In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should […]

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Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. In particular, over the past 10 years we’ve seen some disturbing trends in […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 36

{PODCAST} In-Ear Insights: Opportunity Creation and Fairness

In this week’s In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell’s Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection. What does your data say? Find out in this episode. [podcastsponsor] Watch the video here: Listen to the audio here: […]

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how to be an ally

How to be an Ally: Educate, Donate, Volunteer

The world is on fire. The most common sentiment that I see is “I don’t know what to say” and “I don’t know how to support” – well that and “you’re doing it wrong”. There are a lot of people telling us how to feel, what we’re saying is incorrect, or not enough. We wanted […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 35

{PODCAST} In-Ear Insights: Data-Driven Decisions and Social Good

In this week’s In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because lives are on the line, but you lack enough data? […]

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The Great Shutdown

The Great Shutdown

The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]

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What is First Party Data Second Party Data and Third Party Data 17

Helping the LGBTQIA+ Community Analyze Hate Crimes for #PrideMonth

Back in 2015, I worked with the IBM Watson Analytics team to promote the idea of the citizen analyst, the average citizen who could do data analysis in support of causes they care about. The concept was solid: given the right tools, people could help understaffed and underfunded causes make the most of data that […]

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