INBOX INSIGHTS: Data Before Decisions, Recession Indicator (1/11) :: View in browser 👉 Download the 12 Days of Data Book » Review Your Data Before You Make Decisions I love data. That’s a given. But more than the data itself, I love the story and the action. I’m a problem solver, a fixer. If I […]
Read More… from INBOX INSIGHTS, January 11, 2023: Data Before Decisions, Recession Indicator
INBOX INSIGHTS: Weakened Communities, Twitter Ad Targeting (11/30) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » How to Fix a Weakened Community How do you fix a weakened community? A few months back, I wrote this post about learning how to run a community. You can read the post here: […]
Read More… from INBOX INSIGHTS, November 30, 2022: Weakened Communities, Twitter Ad Targeting
INBOX INSIGHTS: Thanksgiving 2022 Edition (11/23) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Thanksgiving 2022 Edition For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. From all of us at Trust Insights, we’re grateful for you and the community you’ve helped us create. […]
Read More… from INBOX INSIGHTS, November 23, 2022: Thanksgiving 2022 Edition
INBOX INSIGHTS: Building Trust, Amazon Reviews Data (10/26) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » How Do You Build Trust? How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually […]
Read More… from INBOX INSIGHTS, October 26, 2022: Building Trust, Amazon Reviews Data
INBOX INSIGHTS: Vague Content, PPC Ad Performance, Market Research (8/24) :: View in browser Take our new Google Analytics 4 for Marketers Course » Vague, Unfocused, Pointless Content What do you do when your content is vague, unfocused, and has no point? Excellent question – this is the problem I find myself having at the […]
Read More… from INBOX INSIGHTS, August 24, 2022: Vague Content, PPC Ad Performance, Market Research
INBOX INSIGHTS: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging (5/25) :: View in browser Watch our free on-demand webinar, Customer Care Through the Customer Journey » Are You Using Your Demographic Data? This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course (coming soon!). Something interesting happens […]
A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]
Read More… from The Secret to Preventing Outdated Marketing Knowledge
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]
Read More… from Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
In this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email newsletter valuable? How long should your subscription […]
Read More… from {PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay
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