INBOX INSIGHTS, February 22, 2023: Personality Tests, Purchase Frequency Analysis

INBOX INSIGHTS: Personality Tests, Purchase Frequency Analysis (2/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! The Risks of a Personality Test Do you know yourself well enough to say what your personality type is? Maybe a better question is asking whether or not you’ve ever taken a […]

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INBOX INSIGHTS, January 25, 2023: Growth Hacking Secrets, Competitive Analysis

INBOX INSIGHTS: Growth Hacking Secrets, Competitive Analysis (1/25) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Growth Hacking Secrets I’m going to let you in on a poorly kept secret. “Hacking” isn’t a thing in business, or in marketing. When you start to unpack the definition of “growth […]

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INBOX INSIGHTS, January 11, 2023: Data Before Decisions, Recession Indicator

INBOX INSIGHTS: Data Before Decisions, Recession Indicator (1/11) :: View in browser 👉 Download the 12 Days of Data Book » Review Your Data Before You Make Decisions I love data. That’s a given. But more than the data itself, I love the story and the action. I’m a problem solver, a fixer. If I […]

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INBOX INSIGHTS, November 30, 2022: Weakened Communities, Twitter Ad Targeting

INBOX INSIGHTS: Weakened Communities, Twitter Ad Targeting (11/30) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » How to Fix a Weakened Community How do you fix a weakened community? A few months back, I wrote this post about learning how to run a community. You can read the post here: […]

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INBOX INSIGHTS, November 23, 2022: Thanksgiving 2022 Edition

INBOX INSIGHTS: Thanksgiving 2022 Edition (11/23) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Thanksgiving 2022 Edition For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. From all of us at Trust Insights, we’re grateful for you and the community you’ve helped us create. […]

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INBOX INSIGHTS, October 26, 2022: Building Trust, Amazon Reviews Data

INBOX INSIGHTS: Building Trust, Amazon Reviews Data (10/26) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » How Do You Build Trust? How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually […]

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INBOX INSIGHTS, August 24, 2022: Vague Content, PPC Ad Performance, Market Research

INBOX INSIGHTS: Vague Content, PPC Ad Performance, Market Research (8/24) :: View in browser Take our new Google Analytics 4 for Marketers Course » Vague, Unfocused, Pointless Content What do you do when your content is vague, unfocused, and has no point? Excellent question – this is the problem I find myself having at the […]

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INBOX INSIGHTS, May 25, 2022: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging

INBOX INSIGHTS: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging (5/25) :: View in browser Watch our free on-demand webinar, Customer Care Through the Customer Journey » Are You Using Your Demographic Data? This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course (coming soon!). Something interesting happens […]

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The Secret to Preventing Outdated Marketing Knowledge

The Secret to Preventing Outdated Marketing Knowledge

A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]

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Email Marketing Strategy and Insights_ Your Email List Has Decayed 25% in 7 Weeks

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]

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