INBOX INSIGHTS, May 25, 2022: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging

INBOX INSIGHTS: Google Analytics Demographic Data, Instagram Performance, Server-Side Tagging (5/25) :: View in browser Watch our free on-demand webinar, Customer Care Through the Customer Journey » Are You Using Your Demographic Data? This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course (coming soon!). Something interesting happens […]

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The Secret to Preventing Outdated Marketing Knowledge

The Secret to Preventing Outdated Marketing Knowledge

A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]

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Email Marketing Strategy and Insights_ Your Email List Has Decayed 25% in 7 Weeks

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]

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{PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay

{PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay

In this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email newsletter valuable? How long should your subscription […]

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