What is First Party Data Second Party Data and Third Party Data 17

Helping the LGBTQIA+ Community Analyze Hate Crimes for #PrideMonth

Back in 2015, I worked with the IBM Watson Analytics team to promote the idea of the citizen analyst, the average citizen who could do data analysis in support of causes they care about. The concept was solid: given the right tools, people could help understaffed and underfunded causes make the most of data that […]

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What is First Party Data Second Party Data and Third Party Data 18

{PODCAST} In-Ear Insights: Corporate Social Responsibility and Social Good

In this week’s In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don’t necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust Insights will be using its powers for good. Sponsor: Knowledge Matters In-Ear Insights is brought to you […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 7

Encouraging Voter Participation: Deep Dive into 2016 Census Data

At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to actively participate/cooperate in the political process is a worthy aim. Why don’t more people vote? Fortunately, […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 9

{PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and Technology

In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they should or could be doing, and how people at any […]

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