WHAT SHOULD MY SALARY BE

{PODCAST} In-Ear Insights: What Should My Salary Be?

In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining […]

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HOW TO ADAPT FOR THE COOKIELESS FUTURE

{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future

In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]

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HOW TO CUSTOMIZE CONTENT WITHOUT THE DATA

{PODCAST} In-Ear Insights: How to Customize Content Without the Data?

In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, […]

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CAN I BELIEVE WHAT I READ

{PODCAST} In-Ear Insights: Can I Believe What I Read?

In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should […]

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DO YOU NEED TO BE AN SEO EXPERT IN 2023

{PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?

In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! Watch the video here: Can’t see anything? Watch it on […]

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MARKETINGPROFS B2B FORUM 2022 KEY TAKEAWAYS

{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways

In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]

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{PODCAST} In-Ear Insights: Go To Market Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]

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{PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

{PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! Watch […]

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{PODCAST} In-Ear Insights: What is Data-Driven Marketing?

In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]

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2022 B2B MARKETING METRICS

{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. Watch the video here: Can’t see anything? Watch […]

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