So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall demonstrate how to convert old podcast archives into new web pages. Your brand will master […]
Read More… from So What? How to Automate Content Transformation
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss a shifting content landscape where algorithms act as your primary readers. You’ll discover why machines consume your content while humans scroll feeds. You’ll learn how to transform any written idea into audio, video, and short clips during your regular workflow. You’ll […]
Read More… from In-Ear Insights: AI Forward Content Remixing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover what AI enablement is, how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that […]
Read More… from In-Ear Insights: AI Enablement and Jobs AI Can Do
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the flaws behind AI detection tools and how creators can protect their reputation while using generative writing assistants. You’ll discover why these detection tools misread human writing and how to stop false accusations from damaging your reputation. You’ll learn simple steps […]
Read More… from In-Ear Insights: The Problems With AI Detectors
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss “does AI belongs on your org chart?” You’ll discover why placing artificial intelligence on an organizational chart creates false accountability. You’ll learn how to separate data tasks from human judgment without sacrificing results. You’ll walk away with a clear framework for […]
Read More… from In-Ear Insights: Does AI Belong on the Org Chart?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the growing tension between businesses and software vendors, sparked by recent privacy policy changes at major platforms, and the fundamentals of AI data sovereignty. You will discover how to spot risky service rules before they impact your daily work. You will […]
Read More… from In-Ear Insights: What is AI Data Sovereignty?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the emerging phenomenon of AI psychosis. You’ll discover how interacting with large language models can impact your mental health and perception of reality. You’ll learn to identify the five specific themes of AI-driven delusions that affect users today. You’ll uncover the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the release of Microsoft Copilot Cowork and its hidden financial implications for your business. You’ll learn how to calculate potential costs by categorizing your daily tasks into light, medium, and heavy workloads. You’ll discover how to apply the 5P framework to […]
Read More… from In-Ear Insights: How to Manage Microsoft Copilot Cowork Costs
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the shift toward Agentic SEO and how it changes the way you optimize your website for the future. You’ll learn why machines are replacing humans as the primary visitors to your digital content. You’ll discover five actionable strategies to ensure your […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving landscape of Generative Engine Optimization and how it reshapes modern marketing. You’ll learn why traditional metrics like share of voice and domain authority fail to provide accurate insights within AI models. You’ll discover how to optimize your content strategy […]
Read More… from In-Ear Insights: Competitive GEO – Generative Engine Optimization FAQ
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