In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will reduce customer relationship management (CRM) data rot and turn neglected internal records into stronger business decisions. You’ll learn how to separate the decay you can control from the changes you cannot, so you can focus your effort where […]
Read More… from In-Ear Insights: B2B AI Use Cases: CRM Data Decay and CRM Data Rot
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why six enduring marketing problems have slipped out of conference agendas and what their absence means for you. You’ll learn why flashy AI sessions overshadow practical needs such as clean customer records, knowing which campaigns bring buyers, and email delivery. You’ll […]
Read More… from In-Ear Insights: Live From MarketingProfs B2B Forum 2026!
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how affordable luxury brands can get started with AI, starting with a clear breakdown of what affordable luxury actually means. You’ll learn how hidden audiences—people your assumptions tell you don’t exist, like gift-givers—may be quietly trying to buy from you right […]
Read More… from In-Ear Insights: AI Use Cases for the Affordable Luxury Market
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie’s sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You’ll learn why most people can’t calculate the ROI of AI—and how to fix it by measuring a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why your current prompting habits need an overhaul. You will discover why old ways of talking to computers fail with today’s smart tools. You will learn how to build a simple five-step guide that keeps your projects on track. You will […]
Read More… from In-Ear Insights: The 5P Framework by Trust Insights™ and Agentic Prompting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris break down the latest LinkedIn algorithm update and turn a dense platform guide into steps you can actually use. You’ll hear how to turn complicated platform rules into simple daily habits, and which three profile changes help your posts reach more feeds. […]
Read More… from In-Ear Insights: LinkedIn Algorithm Updates October 2026
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how everyday users mishandle AI research tools and waste valuable time on unhelpful outputs. You will discover why vague prompts trigger false answers and drain your resources. You will learn how to set strict boundaries so machines gather the data you […]
Read More… from In-Ear Insights: Improving AI Deep Research Results
In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges, and how AI impacts billable hours. Katie tackles billable hours and what happens to them once AI cuts your work time down. She makes the case for value-based pricing over clocking hours, walks through the 5P framework for keeping your […]
Read More… from In-Ear Insights: How AI Impacts Billable Hours
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, hosts Christopher Penn and John Wall break down complete show performance beyond standard download counts. You will master strategies where […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without […]
Read More… from In-Ear Insights: The Non-Techie’s Journey to Local AI
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