{PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist
In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for metrics that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the...
{PODCAST} In-Ear Insights: Content Marketing Pet Peeves
In this week’s In-Ear Insights, Katie and Chris go on a bit of a rant. The folks over at Content Marketing World asked the intriguing question: “What’s your biggest pet peeve when it comes to content marketing?” If only they’d known what...
{PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning
In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do...
{PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out!...
{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations
In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads...Free Weekly Newsletter
Subscribe to our free weekly newsletter on data science, analytics, machine learning, and AI for marketing:
In-Ear Insights
Subscribe to our Podcast!
Get Social
Find us on these social media networks:
