podcast Archives - Trust Insights Marketing Data & Analytics Consulting

{PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing

by cspenn | May 8, 2019 | influencer marketing, marketing, podcast, social media

In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How...

What Predicts Podcast Episode Popularity?

by cspenn | May 3, 2019 | podcast

One of the great benefits of having both partners and co-hosts of Marketing Over Coffee as Trust Insights team members is that we have access to a 12-year long dataset of podcast performance, one of the longest-running consistent podcasts in the world. Now, we will...

{PODCAST} In-Ear Insights: Brand Strategy and Brand Measurement

by cspenn | Apr 24, 2019 | brand, podcast

In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand...

{PODCAST} In-Ear Insights: The Great Instagram Hashtag Debate

by cspenn | Mar 27, 2019 | influencer marketing, instagram, marketing, podcast, social media

In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how...

{PODCAST} In-Ear Insights: Learning, Training, and Professional Development

by cspenn | Mar 20, 2019 | learning, marketing, podcast, professional development, team, training

In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly...

{PODCAST} In-Ear Insights: AI for Marketers

by cspenn | Feb 6, 2019 | artificial intelligence, data science, marketing, podcast

In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up...