{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics
In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get...
{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020
Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point;...
{PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay
In this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email...
{PODCAST} In-Ear Insights: Data-Driven Thought Leadership
In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to...
{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices
In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers...Free Weekly Newsletter
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