{PODCAST} In-Ear Insights: Managing Constructive Criticism

{PODCAST} In-Ear Insights: Managing Constructive Criticism

In this episode, Katie and Chris reflect on a recent focus group in which we received lots of helpful, constructive criticism. What do you do with constructive criticism? How do you categorize and prioritize it? Listen in as we discuss our own focus group results and what we’ll do to move forward. Watch the video […]

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{PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap

{PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap

In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! Watch the video here: Can’t see […]

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INBOX INSIGHTS, September 22, 2021: New Website, Accountability, Personal Branding Lessons

INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and […]

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{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio […]

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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

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martech stack drift

{PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift

In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. Watch the video here: Can’t […]

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{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Tune […]

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{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

In this episode of In-Ear Insights, Katie and Chris walk through the new attribution modeling in Google Analytics 4. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than […]

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