bias Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Opportunity Creation and Fairness

by cspenn | Jun 10, 2020 | bias, careers, social good

In this week’s In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell’s Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection....

Ethics and Bias in Artificial Intelligence starts with you

by Katie Robbert | Feb 21, 2020 | bias, ethics

Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us. You can catch the discussions here: {PODCAST} In-Ear Insights: Marketing...

{PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

by cspenn | Apr 10, 2019 | bias, careers, compliance, influencer marketing, management, regulations

In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the...

{PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and Technology

by cspenn | Oct 3, 2018 | bias, podcast, social good

In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they...