So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to analyze your CRM data to […]
This content was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: ASSUMPTIONS OF TIME, GOLD STANDARD OF ATTRIBUTION I wrote about making assumptions about people’s time on LinkedIn the other day. Given the responses, I think it’s worth bringing up again. Here is the original post: Don’t use the […]
This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES FINDING YOUR “WHY” AND MANAGING EXPECTATIONS Expectations are a funny thing. The ones we put on ourselves, and the ones that others put on us. It’s easy to fall into […]
This content was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING HELPFUL, HONEST, HARMLESS Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]
Read More… from In-Ear Insights: Gender Bias and Fairness in Generative AI
In this week’s In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell’s Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection. What does your data say? Find out in this episode. [podcastsponsor] Watch the video here: Listen to the audio here: […]
Read More… from {PODCAST} In-Ear Insights: Opportunity Creation and Fairness
Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us. You can catch the discussions here: https://www.trustinsights.ai/blog/2020/02/podcast-in-ear-insights-marketing-analytics-ethics-and-data-privacy/ https://spinsucks.com/communication/ethical-decision-making-responsibility/ What does ethics mean to me? Ethics are the moral principles that […]
Read More… from Ethics and Bias in Artificial Intelligence starts with you
In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]
Read More… from {PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers
In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they should or could be doing, and how people at any […]
Read More… from {PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and Technology
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