So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall explore the essential methodologies and tools for digital self-sufficiency. Discover the specific software […]
Read More… from So What? Getting Started Being A Data Prepper
This data was originally featured in the March 4th, 2026 newsletter found here: INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 In this week’s Data Diaries, we’ll finish up our series on the Citizen Analyst. The first three parts are here. Last time, we looked at the transformation of raw data into […]
This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 In this week’s Data Diaries, we’re going to revisit something from the archives that Katie wanted to dust off. Back in 2015 when I first started working with IBM (back then, it was […]
This week let’s talk about data in motion versus data at rest and how it applies to generative AI. These two terms refer to the state the data is in when we’re using it. Data at rest is data sitting someplace in storage, like a database. data in motion is data in transit, like streaming […]
This post was originally featured in the November 7th, 2025 newsletter found here: INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic 7 Ways to Get Started With AI Last month I was at an in-person event and I overheard someone saying, “we need to leverage AI across our […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze your survey results using generative AI. You’ll discover how to use AI inside your spreadsheets […]
Read More… from So What? How to use Generative AI to analyze survey data
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you’ll learn how to build your own 2025 wrap-up using advanced AI tools. You’ll discover how to transform messy chat […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Business card extraction In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]
Read More… from 12 Days of AI Use Cases Day 8: Business Card Extraction
This data was originally featured in our October 8th, 2025 newsletter here:INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 In this week’s Data Diaries, let’s talk about using AI intelligently with data analysis. We’ve shared many times, including on last week’s livestream, about how tools like Google […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]
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