{PODCAST} In-Ear Insights: What is Data-Driven Marketing?

In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]

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AB test doesnt give the answer

What happens when your A/B test doesn’t give you the answer?

This may or may not come as surprise, but I am never satisfied with things if they are static. I feel like most of you out there can agree with that sentiment. Recently, I wanted to shake up our website traffic and see if I could generate more conversions. I designed and ran an A/B […]

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self care and using your data

Self-care and using your data

This data was originally featured in the June 29, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-29-2022-how-about-some-good-news-personal-brand-quantified-self/ In this week’s Data Diaries, let’s expand on what Katie wrote in the introduction and look at how to analyze the most important dataset of all: our own health. Self-care is not only critical in times of stress, but we have […]

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PREDICTIVE ANALYTICS AND TREND FORECASTING

{PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]

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{PODCAST} In-Ear Insights: What is Big Data Analytics?

{PODCAST} In-Ear Insights: What is Big Data Analytics?

In this week’s episode, Katie and Chris walk through what big data analytics are. What criteria separates regular data and big data? What are the four Vs of big data? How do big data analytics play a role in marketing analytics? Why don’t more marketers use big data and big data analytics to improve marketing? […]

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What is First Party Data, Second Party Data, and Third Party Data

What is First Party Data, Second Party Data, and Third Party Data?

It’s a regular data party in marketing these days with all sorts of data party terms being bandied about, like first party data, second party data, third party data, and the new entrant, zero party data. What exactly do these terms mean, and why should we care? First, let’s understand what a party refers to. […]

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Are you using your demographic data

Are you using your demographic data?

This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course available now: trustinsights.ai/ga4course Something interesting happens when I do this quality assurance. I try to put myself in the place of the person learning this material for the first time. When I do that, I am reminded of […]

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Working from home statistics

An analysis of working from home statistics

This data was originally featured in the April 20, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/04/inbox-insights-april-20-2022-data-governance-working-from-home-marketing-myths/ In this week’s Data Diaries, let’s look at working from home. At the start of the pandemic, most companies had to figure out how to move employee work to remote work as quickly and as safely as possible, when it was […]

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Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. In particular, over the past 10 years we’ve seen some disturbing trends in […]

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Wordle

A Data-Driven Approach to Solving Wordle Puzzles

This data was originally featured in the January 19, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/01/inbox-insights-january-19-2022-two-types-of-people-solving-wordle-puzzles/ In this week’s Data Diaries, let’s have a bit of fun. For those who are wondering what these diagrams are you see in people’s social media feeds: They’re from a fun new word game called Wordle. The premise is that you […]

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