Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. In particular, over the past 10 years we’ve seen some disturbing trends in […]

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Wordle

A Data-Driven Approach to Solving Wordle Puzzles

This data was originally featured in the January 19, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/01/inbox-insights-january-19-2022-two-types-of-people-solving-wordle-puzzles/ In this week’s Data Diaries, let’s have a bit of fun. For those who are wondering what these diagrams are you see in people’s social media feeds: They’re from a fun new word game called Wordle. The premise is that you […]

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{PODCAST} In-Ear Insights: What is Data Analytics?

{PODCAST} In-Ear Insights: What is Data Analytics?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. Watch the video here: Can’t see anything? Watch it on […]

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FRED

FRED Data

This data was originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-27-2021-martech-backups-federal-reserve-bank-data-seo-for-customer-retention/   In this week’s Rear View Mirror, we want to share one of our secret weapons in data: FRED. FRED stands for the Federal Reserve Economic Database, a massive, easy-to-use data system published by the United States Federal Reserve Bank. FRED contains […]

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data health

Consistency is key to good data health

Last week I restarted my strength training. You know what? It sucks to start over. You know that saying, “it’s just like riding a bicycle”? What they don’t tell you is how frustrating it can be. If you took a few years off from riding a bike, or in this case, lifting weights, you can’t […]

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data driven

Becoming Data Driven

This cold open was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ The First Step To Being Data-Driven Yesterday, I was checking out a discussion thread in Slack (you’ve joined our free community, Analytics for Marketers, yes?) and someone asked the question, does using Title Case (every word capitalized) in social media captions […]

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So What? The Marketing Analytics and Insights Show

So What? How do I clean and prep my data for analysis – part 3

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on bringing the data set into machine learning software. We walk through more […]

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So What? The Marketing Analytics and Insights Show

So What? How do I clean and prep my data for analysis – part 2

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on prepping your data for analysis. We walk through pulling your planning from […]

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{PODCAST} In-Ear Insights: Consumer Data Detectives

{PODCAST} In-Ear Insights: Consumer Data Detectives

In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]

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