AI Ethics

AI Ethics

This content was originally featured in the May 1st, 2024 newsletter found here: INBOX INSIGHTS, MAY 1, 2024: AI ETHICS, MODEL TUNING HELPFUL, HONEST, HARMLESS Are you using Generative AI? That sounds like the start of a sales pitch, doesn’t it? It’s not. I promise. I genuinely want to know if you’re using Generative AI. […]

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In-Ear Insights: What Are AI Ethics?

In-Ear Insights: What Are AI Ethics?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the complex and critical topic of AI ethics. You will explore the fundamental principles of ethics and how they apply to the development and use of artificial intelligence. Discover the importance of transparency, accountability, and minimizing harm when working with AI […]

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Instant Insights The Beginners Generative AI Starter Kit 13

The Problem With Using Jargon – Part 2

Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]

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Ethics, Explainability, AI, and Tiktok

{PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok

In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]

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The Great Shutdown

The Great Shutdown

The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]

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Ethics and Bias in AI starts with you

Ethics and Bias in Artificial Intelligence starts with you

Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us.   You can catch the discussions here:    https://www.trustinsights.ai/blog/2020/02/podcast-in-ear-insights-marketing-analytics-ethics-and-data-privacy/   https://spinsucks.com/communication/ethical-decision-making-responsibility/   What does ethics mean to me? Ethics are the moral principles that […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 54

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics and Data Privacy

In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]

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