Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]
Category: ethics
{PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]
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The Great Shutdown
The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]
Ethics and Bias in Artificial Intelligence starts with you
Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us. You can catch the discussions here: https://www.trustinsights.ai/blog/2020/02/podcast-in-ear-insights-marketing-analytics-ethics-and-data-privacy/ https://spinsucks.com/communication/ethical-decision-making-responsibility/ What does ethics mean to me? Ethics are the moral principles that […]
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{PODCAST} In-Ear Insights: Marketing Analytics, Ethics and Data Privacy
In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]
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