In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.
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Recent Episodes of In-Ear Insights
- {PODCAST} In-Ear Insights: Is Your Google Analytics 4 Implementation Correct?In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune ...
- Podcasting LandscapeThis data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, let’s answer ...
- {PODCAST} In-Ear Insights: Google Search Console and SEO Tool DataIn this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take the ...
- {PODCAST} In-Ear Insights: Google Analytics 4 and Skills GapsIn this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact ...
- {PODCAST} In-Ear Insights: TikTok and Social Media AnalyticsIn this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at ...
- {PODCAST} In-Ear Insights: Process Development for Marketing TechnologyIn this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 ...
- {PODCAST} In-Ear Insights: Introduction to Web3In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of “Web3”. What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out! Watch the video here: Can’t see ...
- {PODCAST} In-Ear Insights: What is Data Analytics?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
- {PODCAST} In-Ear Insights: Data Visualization Principles and BasicsIn this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and worse – practices in data viz? You’ll also learn the secret of great data visualization: user stories. Tune in to find out how! Watch the video here: Can’t ...
- {PODCAST} In-Ear Insights: Applying the SDLC to Marketing OperationsIn this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune ...
- {PODCAST} In-Ear Insights: Content Marketing StrategyIn this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio ...
- {PODCAST} In-Ear Insights: Analytics Amnesty and Change ManagementIn this week’s episode, Katie and Chris examine the concept of analytics amnesty as part of change management. When you know things are wrong or broken, and you’re committed to making a change for the better, you may need to declare amnesty – a reboot that removes any and all blame for the way things ...
- {PODCAST} In-Ear Insights: Affiliate Marketing OverviewIn this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! Watch the video here: Can’t see anything? ...
- {PODCAST} In-Ear Insights: Business StrategyIn this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek’s Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take. Watch the video here: Can’t ...
- {PODCAST} In-Ear Insights: Local SEO BasicsIn this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the ...
- {PODCAST} In-Ear Insights: Exploring the AI/ML LifecycleIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the (Artificial Intelligence and Machine Learning) AI/ML Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover ...
- {PODCAST} In-Ear Insights: Google Analytics Audit Case Study ReviewIn this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened ...
- {PODCAST} In-Ear Insights: 2022 Social Media StrategiesIn this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own 2022 social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune ...
- {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok DataIn this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of TikTok analytics do you need to obtain for yourself? Tune in to find out. Watch the video here: Can’t ...
- {PODCAST} In-Ear Insights: 2022 Marketing TrendsIn this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends ...
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