In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: Marketing Technology QA Processes
    In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube ...
  • {PODCAST} In-Ear Insights: Google Analytics and Third Party Data
    In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming years, ...
  • {PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud
    In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, but it’s ...
  • {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
    In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second party data, and ...
  • {PODCAST} In-Ear Insights: Process Change Management
    In week’s episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio ...
  • {PODCAST} In-Ear Insights: Technology and Change Management
    In week’s episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a ...
  • {PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when ...
  • {PODCAST} In-Ear Insights: Do Awards Matter?
    In this episode, Katie and Chris discuss the process of submitting for awards, whether they matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. Watch the video here: Can’t see anything? Watch ...
  • {PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business
    In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. Watch the video here: Can’t see anything? Watch it ...
  • {PODCAST} In-Ear Insights: Business Development and Sales
    In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
  • {PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast
    In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate boundaries and even provide guidance to ...
  • What NOT to ask a female guest on your podcast
    In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast.  Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview.  John, a male, frequently ...
  • {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
    In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. Watch the ...
  • {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
    In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly identify influencers based on business goals. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio ...
  • {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
    In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown in the episode ...
  • {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
    In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take ...
  • {PODCAST} In-Ear Insights: Essence of Community Management
    In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. Watch ...
  • {PODCAST} In-Ear Insights: SEO and Customer Retention
    In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure ...
  • {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
    In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? Watch the video here: Can’t see anything? Watch it on YouTube ...
  • {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
    In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy ...

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