In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.

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Recent Episodes of In-Ear Insights

  • In-Ear Insights: Limitations of Data Science Skills
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. ...
  • In-Ear Insights: How to Market Boring Products
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide ...
  • In-Ear Insights: Buy Or Build Marketing Technology?
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build marketing technology. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance ...
  • In-Ear Insights: In-Ear Insights: What Qualifies Someone As An Expert?
    In this week’s In-Ear Insights, Katie and Chris discuss the six dimensions of expertise, and what constitutes someone being an expert or not. Learn what the 6 dimensions are and whether or not someone should be considered an expert. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 ...
  • In-Ear Insights: Tiktok and Marketing Mix Modeling
    In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with ...
  • In-Ear Insights: Three Necessities for a New Business
    In this week’s In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You’ll learn what those necessities are, why they matter, and how to apply them to your business, whether it’s ...
  • In-Ear Insights: Will AI Make Us Lazy and Stupid?
    In this week’s In-Ear Insights, Katie and Chris discuss a thought-provoking question raised during a recent talk: Will AI Make Us Lazy and Stupid? Is there a genuine risk with the use of AI? Will it make us lazy and reduce the quality of our work? We explore the impact of AI on human behavior ...
  • In-Ear Insights: What is Social Scheduling Software?
    In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube ...
  • In-Ear Insights: What Is B2B Influencer Marketing?
    In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is ...
  • In-Ear Insights: What Is A Large Language Model?
    In this week’s In-Ear Insights, Katie and Chris answer the big question that people are afraid to ask for fear of looking silly: what IS a large language model? Learn what an LLM is, why LLMs like GPT-4 can do what they do, and how to use them best. Tune in to learn more! Watch the ...
  • In-Ear Insights: AI Will Take Your Job
    In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss the impact of artificial intelligence (AI) on jobs. They explore whether generative AI will take over jobs, especially for junior members of an organization. They discuss the aspects of jobs that AI can and cannot replace, such as repetitive tasks versus human creativity and ...
  • In-Ear Insights: What is Generative AI?
    In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to ...
  • In-Ear Insights: What is Marketing Mix Modeling?
    In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! Watch the video here: Can’t see anything? ...
  • In-Ear Insights: Practical Use Cases of ChatGPT
    In this week’s In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 ...
  • In-Ear Insights: How To Improve Prompt Engineering With the Software Development Lifecycle
    In this week’s In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it’s so important. Watch the video here: Can’t ...
  • In-Ear Insights: Data Storytelling and Complex Explanations
    In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders ...
  • In-Ear Insights: Social Media Listening
    In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. ...
  • In-Ear Insights: Measuring ChatGPT Performance
    In this week’s In-Ear Insights, Katie and Chris discuss how to set up a testing plan for measuring ChatGPT and whether it is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if ...
  • In-Ear Insights: Social Media ROI
    In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find ...
  • In-Ear Insights: Risks of Replicating Data Without Sources
    In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating ...

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