IN-EAR INSIGHTS: WEEKLY PODCAST FROM TRUST INSIGHTS
Strategy Meets Data. Every Week.
In 30 Minutes or Less.
Most business podcasts are either too academic to be useful or too superficial to be actionable. We built In-Ear Insights to bridge that gap. We skip the banter and get straight to the answers you need to solve your most burning business questions.
The CEO and the Data Scientist.
Here’s the thing: Data is useless without a strategy, and a strategy is just a guess without data.
On In-Ear Insights, we bring those two worlds together using the 5P Framework (Purpose, People, Process, Platform, Performance).
CEO Katie Robbert and Chief Data Scientist Christopher Penn break down the people and processes required to make technology work for your bottom line. We share our wins, our mistakes, and the “Now What” so you can lead with authority.
Respecting Your Time and Learning Style.
Consumption on your terms. Full resource suite for every episode.
Video
Watch the “work” happen. We often share screens to show you charts, code, and frameworks in action on YouTube.
Audio
High-quality production for leaders on the move. Listen on your commute, at the gym, or between meetings.
Full Transcripts
For the researchers and scanners. Fully transcribed so you can find the exact insight without scrubbing through audio.
Practical Tips for Every Level of Leadership.
The Strategic Leader
Learn how to prove ROI and align technical teams with business goals.
The Enterprise Executive
Navigate data governance, AI ethics, and compliance risk with confidence.
The Agency Principal
Gain the technical validation you need to protect margins and win business.
Stop Guessing. Start Executing.
Recent deep-dives include:
- ✔ Qualitative Data at Scale: Turning survey results into strategy.
- ✔ The Shift to Agentic AI: Preparing your team for AI delegates.
- ✔ GA4 Attribution & ROI: Fixing measurement reports.
- ✔ The 5P Framework for AI: Why purpose matters most.
Voice Assistants
Simply tell your device:
- Siri: “Play the In Ear Insights podcast”
- Alexa: “Play the podcast In Ear Insights”
- Google: “Play the podcast In Ear Insights”
Ready to level up your strategy?
Subscribe today and get the new episodes every Wednesday morning.
No hype. No shiny objects. Just the data science you need to lead.
Recent Episodes
- In-Ear Insights: Generative AI for Strategic PlanningIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for strategic planning. You will learn how to leverage AI to translate data into actionable insights, overcoming the common struggle of understanding what to *do* with your marketing data. You’ll discover how to use AI to identify the ...
- In-Ear Insights: Gender Representation, Event Marketing, and Speaker SelectionIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for ...
- So What? Behind the Scenes of the Marketing Over Coffee PodcastSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn the secrets behind the scenes of the popular marketing podcast, Marketing Over Coffee. Katie Robbert interviews John Wall, ...
- In-Ear Insights: Responsible AI Part 4: Implementing Responsible AIIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss implementing Responsible AI in your business. Learn how to align AI with your company values, establish accountability, ensure fairness in AI outputs, and maintain transparency in your AI practices. By understanding these elements, you can unlock the true potential of AI ...
- In-Ear Insights: MAICON 2024 Key TakeawaysIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your ...
- In-Ear Insights: Responsible AI Part 3, Data PrivacyIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You’ll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not ...
- In-Ear Insights: Responsible AI Part 2, Managing BiasIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly managing bias in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes. You will learn about a ...
- In-Ear Insights: Responsible AI Part 1, OverviewIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the meaning of “responsible AI,” a term that feels like a buzzword, and how it lacks a common understanding. You will learn why aligning AI with your company values is crucial for reducing harm and ensuring ethical practices. Katie and Chris ...
- In-Ear Insights: Product Market Fit and the Ideal Customer ProfileIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to use the power of Ideal Customer Profiles (ICPs) to achieve product market fit and accelerate your marketing success. You’ll learn practical strategies for leveraging ICPs to validate your product ideas, ensuring you are building solutions your target audience ...
- In-Ear Insights: MAICON 2024 Trust Insights TalksIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both ...
- In-Ear Insights: Change Management and Generative Artificial intelligenceIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss change management, generative artificial intelligence, and how to help your team embrace AI and what to do with team members who are resistant to AI adoption. Learn why the human element remains critical for successful AI implementation and how to best ...
- In-Ear Insights: Limitations of Generative AnalyticsIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of generative analytics, particularly for casual users. Discover why subject matter expertise is still essential for accurate data analysis, even with these powerful tools. Learn practical strategies for determining if a task is suitable for generative AI and how ...
- In-Ear Insights: What is Generative Analytics?In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn’t enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts ...
- In-Ear Insights: CEO Perspective on Generative AI and the Future of WorkIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the future of work and how the capabilities of generative AI are changing how executives think about building a team. Learn why simply cutting staff to save money is not a viable long-term strategy. Discover the questions you should ask to ...
- In-Ear Insights: Trust and Influencer Marketing StrategyIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not ...
- In-Ear Insights: Generative AI for Non-Business Use CasesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for non-business, fun tasks. You’ll discover how to leverage generative AI to solve everyday challenges like creating a recipe with specific ingredients or remembering what to pack for a trip. You’ll learn how to use AI to enhance ...
- In-Ear Insights: Generative AI Data Management Best PracticesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI data management best practices and how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of ...
- So What? The Future of AI Podcasting: Trends and PredictionsSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how AI podcasting will change the way you think about audio and video. ...
- In-Ear Insights: How to Use Generative AI in SalesIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI in sales, both B2B and B2C. Discover how generative AI helps you analyze customer data and identify pain points to improve your selling approach. Learn how this technology can bridge the gap between sales, marketing, ...
- So What? AI Podcast Growth: Unlock Your Show’s PotentialSo What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI to achieve substantial podcast growth. Discover how to leverage ...
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