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Marketing Analytics, Data Science and Leadership – May 27, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Google rolling out mobile search redesign with black Ad label, favicons for organic results via @ginnymarvin

Google is rolling out a new look for Search results on mobile.

Read the full article here: https://bit.ly/2JAha6s

Be smart, advertisers. Here’s how to approach rising Google brand CPC via @PronouncedAhndy

For example, some advertisers see a perfect average position of 1.0 for brand keywords but an absolute top impression share of just 75%

Read the full article here: https://bit.ly/2JSbq7v

Reimagining the marketing funnel for the disrupted customer experience via @LucaTagliaferro

Landing pages are a key element of your funnel as they influence your conversion rates.https://twitter.com/@geochingu

Read the full article here:  https://bit.ly/2Jwl9B9


Smart ways to repurpose your content for maximum impact via @geochingu

With social media content generally being shorter in length, is there a way to repurpose it?

Read the full article here: https://bit.ly/2JYAZE8


The new realities of local search via @cjsherman

Local spam has become more and more prolific, said Conrad Saam, another speaker on the panel.

Read the full article here: https://bit.ly/2JAgNJ4


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