Getting more out of GSC

Getting more out of Google Search Console

With everyone talking about the recent Google announcement, there has been a lot of discussion about moving from Universal Analytics to Google Analytics 4. You know what’s not being talked about enough? All the other systems that GA4 will touch and what it means if you don’t get set up correctly from the start. In […]

Read More… from Getting more out of Google Search Console

Two Types of People

Two Types of People

When you hear the phrase “two kinds of people” you’re probably assuming people that are polar opposites. People who do something and people who don’t. For this post, I want to talk about two types of people that are complementary to one another, instead of opposites. Last week I was talking with a friend about […]

Read More… from Two Types of People

Will Marketing be Automated by AI

Will Marketing Be Automated by AI?

This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author.   As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]

Read More… from Will Marketing Be Automated by AI?

livestream header

So What? Identifying Social Media Influencers on TikTok

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on identifying influencers on TikTok. You’ll learn about the data that is available and […]

Read More… from So What? Identifying Social Media Influencers on TikTok

Third Party LinkedIn

Third Party Analytics for LinkedIn

This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-third-party-analytics-for-linkedin/ and was republished with permission from the author.     Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode, Musa asks, at what point in a content creators life, should […]

Read More… from Third Party Analytics for LinkedIn

{PODCAST} In-Ear Insights: The Data Quality Lifecycle

{PODCAST} In-Ear Insights: The Data Quality Lifecycle

In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. Watch the video here: Can’t see anything? Watch […]

Read More… from {PODCAST} In-Ear Insights: The Data Quality Lifecycle

do you have a dark search problem

Do You Have a Dark Search Problem?

This cold open was originally featured in the February 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-10-2021-dark-search-instagram-engagement-ethics-in-ai/ Do You Have a Dark Search Problem? Take a look at any web analytics account – Google Analytics, Adobe Analytics, Matomo, etc. – and you’ll inevitably find a bucket of traffic that has no attribution. It’ll show up as direct/none […]

Read More… from Do You Have a Dark Search Problem?

survey samples

Survey Samples

This cold open was originally featured in the February 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-24-2021-instagram-influencers-survey-samples-data-analysis/ On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the population we’re analyzing. For example, in an upcoming talk about Instagram for […]

Read More… from Survey Samples

Pin It on Pinterest