You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because I missed deadlines. Not because my work was sloppy. Because I asked questions. “Why are we doing it this way?” “What happens if this doesn’t work?” “Who actually owns this?” Apparently that was friction. Apparently the preferred move […]
Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you don’t have Performance. Your AI dashboard isn’t lying; it just isn’t measuring what your CFO is going to ask about. I say that to leaders who are getting ready for a board update, or a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges, and how AI impacts billable hours. Katie tackles billable hours and what happens to them once AI cuts your work time down. She makes the case for value-based pricing over clocking hours, walks through the 5P framework for keeping your […]
Read More… from In-Ear Insights: How AI Impacts Billable Hours
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John show the process to create a central update server for team tools. Building a custom Claude […]
Read More… from So What? How to Set Up Your Own Claude Marketplace
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolution of autonomous AI agents and the promise of Level 5 systems. You’ll discover the core differences between simple AI tools and complex agent swarms with persistent memory. You’ll learn how to apply the 5P framework to prevent your AI […]
Read More… from In-Ear Insights: What is Paperclip, the Agentic AI System?
INBOX INSIGHTS: Lost the Plot on Planning, AI For Data Analysis, Part 1 (2025-10-08) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to leverage AI to manage and even replace your WordPress […]
Read More… from So What? How To Replace Missing WordPress Plugins Using AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You’ll gain insights into how […]
Read More… from In-Ear Insights: Data Privacy and Generative AI
This data was originally featured in the 1/24/2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 RED TEAMING CUSTOM GPTS, PART 3 OF 3 Continuing from last week’s newsletter in which we discussed the people, process, and platforms of red-teaming LLMs, let’s continue this week […]
This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]
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