HOW IMPORTANT IS ACCURACY

{PODCAST} In-Ear Insights: How Important Is Accuracy?

In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]

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INBOX INSIGHTS, November 2, 2022: User Stories and Requirements Gathering, Direct Traffic

INBOX INSIGHTS: User Stories and Requirements Gathering, Direct Traffic (11/2) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » November One Click Poll! Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! […]

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INBOX INSIGHTS, October 12, 2022: The Importance of People, NPS Scores in GA 4

INBOX INSIGHTS: The Importance of People, NPS Scores in GA 4 (10/12) :: View in browser 👉 Download Members Only, our new free study on private social media communities » People Are the Most Important I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want […]

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blog idea generators

Writing prompts for marketers aka blog idea generators

You know what doesn’t exist? Writing prompts for marketers. Hold on, hold on. Before you start telling me I’m wrong, hear me out. If you do a browser search for “writing prompts” or “writing prompt generators” you get plenty – but they are all for writing fiction. If you qualify your search with “for marketing” […]

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should employees be forced back into the office

Should employees be forced back into the office?

Should employees be forced back into the office? This has been a polarizing topic with supporters on both sides of the discussion. If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employees must work a minimum of 40 hours a week, not remote. “Everyone […]

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Micro forecasting

Micro-Forecasting

This data was originally featured in May 18th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-18-2022-the-unaware-audience-micro-forecasting-recommendation-engines/ In this week’s Data Diaries, we dig into predictive forecasting of a different nature: very short-term forecasting, or micro-forecasting. Most of the time, we use predictive analytics to forecast ahead by weeks or even months. But for some businesses, micro-forecasts down […]

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news about google analytics 4

News about Google Analytics 4

In case you missed it, Google announced last week that it will be sunsetting Google Analytics Universal (or Google Analytics 3) in July of 2023. The data that you’ve collected will only be available to you for six months after that. Why? Google rolled out Google Analytics 4 last year and is now making a […]

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Third Party LinkedIn

Third Party Analytics for LinkedIn

This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-third-party-analytics-for-linkedin/ and was republished with permission from the author.     Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode, Musa asks, at what point in a content creators life, should […]

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livestream header

So What? YouTube SEO and Content Strategy

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we focus on YouTube as a search engine and content strategy. We walk through strategies to […]

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