So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Crisis Comms and Generative AI. We walk through the basics of Crisis Comms […]
In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. […]
Read More… from In-Ear Insights: Which AI Tool Should I Be Using?
Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Fred asked, “If you are inputting a blog post into ChatGPT to help with SEO or to help with classification (to help with discovering the most popular topics), what are the legal ramifications of using Generative AI?” Tune in […]
Read More… from Mailbag Monday: What are the legal ramifications of using Generative AI?
Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Melanie asked, “I lost my content job two weeks ago; my employer wants to save money and use ChatGPT exclusively for marketing messaging. What ChatGPT skills to avoid job loss do you recommend I develop (or certifications I should attain) […]
Read More… from Mailbag Monday: ChatGPT skills to avoid job loss?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast marketing tactics. We walk through how to turn your strategy into podcast marketing […]
Read More… from So What? Launching a podcast – podcast marketing tactics
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast marketing strategy. We walk through how to build a podcast marketing strategy, […]
Read More… from Launching a podcast – podcast marketing strategy
INBOX INSIGHTS: Harmful AI Choices, AI in the News (5/24) :: View in browser 👉 38 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Are Your AI […]
Read More… from INBOX INSIGHTS, May 24, 2023: Harmful AI Choices, AI in the News
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss the impact of artificial intelligence (AI) on jobs. They explore whether generative AI will take over jobs, especially for junior members of an organization. They discuss the aspects of jobs that AI can and cannot replace, such as repetitive tasks versus human creativity and […]
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data science and data analytics. They delve into how data science focuses on exploring why things happen, while data analytics focuses on what happened. They also touch on the importance of requirements gathering and the role of data engineering. Tune in to the […]
Read More… from In-Ear Insights: Data Science vs. Data Analytics: What’s the Difference?
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]
Read More… from {PODCAST} In-Ear Insights: How Important Is Accuracy?
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