In this week’s In-Ear Insights, Katie and Chris discuss the differences between data science and data analytics. They delve into how data science focuses on exploring why things happen, while data analytics focuses on what happened. They also touch on the importance of requirements gathering and the role of data engineering. Tune in to the […]
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In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]
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INBOX INSIGHTS: User Stories and Requirements Gathering, Direct Traffic (11/2) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » November One Click Poll! Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! […]
INBOX INSIGHTS: The Importance of People, NPS Scores in GA 4 (10/12) :: View in browser 👉 Download Members Only, our new free study on private social media communities » People Are the Most Important I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want […]
Read More… from INBOX INSIGHTS, October 12, 2022: The Importance of People, NPS Scores in GA 4
You know what doesn’t exist? Writing prompts for marketers. Hold on, hold on. Before you start telling me I’m wrong, hear me out. If you do a browser search for “writing prompts” or “writing prompt generators” you get plenty – but they are all for writing fiction. If you qualify your search with “for marketing” […]
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Should employees be forced back into the office? This has been a polarizing topic with supporters on both sides of the discussion. If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employees must work a minimum of 40 hours a week, not remote. “Everyone […]
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This data was originally featured in May 18th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-18-2022-the-unaware-audience-micro-forecasting-recommendation-engines/ In this week’s Data Diaries, we dig into predictive forecasting of a different nature: very short-term forecasting, or micro-forecasting. Most of the time, we use predictive analytics to forecast ahead by weeks or even months. But for some businesses, micro-forecasts down […]
In case you missed it, Google announced last week that it will be sunsetting Google Analytics Universal (or Google Analytics 3) in July of 2023. The data that you’ve collected will only be available to you for six months after that. Why? Google rolled out Google Analytics 4 last year and is now making a […]
When you hear the phrase “two kinds of people” you’re probably assuming people that are polar opposites. People who do something and people who don’t. For this post, I want to talk about two types of people that are complementary to one another, instead of opposites. Last week I was talking with a friend about […]
This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-third-party-analytics-for-linkedin/ and was republished with permission from the author. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode, Musa asks, at what point in a content creators life, should […]
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