Marketing Analytics, Data Science and Leadership – August 26, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Future of data science: 5 factors shaping the field via @TechRepublic

“Chief among these is the lack of expert talent that is caused by the combination of high level of complexity of data science and the high demand for skilled data science experts,” he added.

Read the full article here: https://www.techrepublic.com/article/future-of-data-science-5-factors-shaping-the-field/

Top 4 Ways Big Data and Predictive Analytics Can Benefit More Stakeholders via @analyticsinme

Big data and predictive analytics should not be constrained to serve the purposes of the few. Wider accessibility could help more people enjoy its benefits.

Read the full article here: https://www.analyticsinsight.net/top-4-ways-big-data-and-predictive-analytics-can-benefit-more-stakeholders/

The Most Common Missed Opportunities With Big Data via @insidebigdata

By 2020, analysts expect this data to reach a total capacity of 44 zettabytes. Just to compare, that is 40 times more bytes than there are stars in the observable universe.

Read the full article here: https://insidebigdata.com/2019/08/18/the-most-common-missed-opportunities-with-big-data/

An AI privacy conundrum? The neural net knows more than it says via @ZDNet

“Ideally, even if the training data contained rare-but-sensitive information about some individual users, the neural network would not memorize this information and would never emit it as a sentence completion,” write Carlini and colleagues.

Read the full article here: https://www.zdnet.com/article/an-ai-privacy-conundrum-the-neural-net-knows-more-than-it-says/

7 Expert Tips to Boost Your PPC Performance Today via @lorenbaker

If you don’t use location settings, you’ll be wasting budget showing ads to people who have no interest in your business.

Read the full article here: https://www.searchenginejournal.com/7-expert-tips-to-boost-your-ppc-performance-today/321511/

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