Marketing Frameworks

I have been thinking about frameworks a lot lately.

At its simplest form, a framework is a structure that will help you get organized. If you Google, “what is a framework” you start to get results like:

…in programming
…in web development
…in marketing
…in writing

Here’s the thing. Anyone can create a framework. As I was researching marketing frameworks I started to get results like:

…the 4Ps of marketing
…the 4Ps and 4Cs of marketing
…the 7Ps of marketing
…the 9Ps of marketing
…the 2Cs of marketing
…the 3Cs of marketing
…the 5 marketing strategies
…the 5Ms of marketing

Holy cannoli! How are you supposed to know which framework is the one to use? To be honest, it doesn’t matter. The point of using a framework is to get your thoughts organized and actionable. You can create your own, or you can borrow a framework that someone else already created.

Trust Insights has developed many of our own frameworks to help tell a story. For example:

The Trust Insights Change Management Framework

The AI-Powered SEO Process

The AI/Machine Learning Lifecycle

The 7D Product Marketing Launch Framework

The 9C Community Management Framework

What’s the point? The point is that frameworks are helpful. A framework can structure your thoughts, your project, and your content. A framework can tell a story and show you where you’ve missed something. A framework is repeatable and takes the guesswork out of, “where should we start?”

What is your favorite framework to use? Let me know in our Free Slack Group Analytics for Marketers.


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