In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]
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In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]
Read More… from {PODCAST} In-Ear Insights: Go To Market Strategy
In this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune […]
Read More… from {PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations
In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Marketing Technology QA Processes
I have been thinking about frameworks a lot lately. At its simplest form, a framework is a structure that will help you get organized. If you Google, “what is a framework” you start to get results like: …in programming …in web development …in marketing …in writing Here’s the thing. Anyone can create a framework. As […]
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
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