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Generative AI for Marketers

This content was originally featured in the December 13th, 2023 newsletter found here: INBOX INSIGHTS, DECEMBER 13, 2023: GENERATIVE AI FOR MARKETERS, 12 DAYS OF DATA Generative AI for Marketers Each week I try to talk you through some kind of problem and solution. This week, I only have solutions to share with you! AI has […]

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In-Ear Insights Social Media Marketing Basics for Food & Beverage

In-Ear Insights: Social Media Marketing Basics for Food & Beverage

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for […]

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In-Ear Insights CHANGING YOUR MARTECH STACK

In-Ear Insights: Changing Your MarTech Stack

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]

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INBOX INSIGHTS, July 5, 2023: Predicting When Not To Send Email, Substack Newsletters

INBOX INSIGHTS: Predicting When Not To Send Email, Substack Newsletters :: View in browser 👉 Got a Google Analytics 4 emergency? We can help. Using Predictive Forecasting to Not Send Email Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We […]

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INBOX INSIGHTS, June 7, 2023: Monthly Reporting, Burnout

INBOX INSIGHTS: Monthly Reporting, Burnout (6/7) :: View in browser 👉 24 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. June 2023 One Click Poll Please click/tap […]

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HOW TO ADAPT FOR THE COOKIELESS FUTURE

{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future

In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]

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{PODCAST} In-Ear Insights: Go To Market Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]

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{PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations

{PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations

In this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune […]

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{PODCAST} In-Ear Insights: Marketing Technology QA Processes

{PODCAST} In-Ear Insights: Marketing Technology QA Processes

In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch […]

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frameworks

Marketing Frameworks

I have been thinking about frameworks a lot lately. At its simplest form, a framework is a structure that will help you get organized. If you Google, “what is a framework” you start to get results like: …in programming …in web development …in marketing …in writing Here’s the thing. Anyone can create a framework. As […]

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