INBOX INSIGHTS, November 24, 2021: The Thanksgiving 2021 Special Edition

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The Thanksgiving Special

For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. From all of us at Trust Insights, we’re grateful for you and the community you’ve helped us create.

Thanks to your support this year, we’ve made recurring donations to the Greater Boston Food Bank and the MSPCA to help each other and our non-human friends through tough times. We’ll continue doing this as long as we’re able.

As is tradition, we’ll share with you some of our favorite ways that we use up our leftovers.

Katie’s Waffles and Enchiladas

Katie’s usually shares a recipe for turning mashed potatoes into a waffles which is still tasty, but is going to change it up this year with some turkey enchiladas. You can find the recipe from delish.

Chris’ Turkey Tetrazzini

Chris’ turkey tetrazzini foregoes the usual massive pile of heavy cream in favor of a can of soup. Substitute any relatively thick soup of your choosing, or even make your own with stock and the thickener of your choice to lower the calories and fat.


  • 2-3 cups chopped turkey
  • 1 box pasta, preferably farfalle, penne, or other sturdy noodle
  • 1 can condensed mushroom soup
  • 1 bag frozen mixed vegetables or 2 cups chopped vegetable leftovers
  • 1/2 cup Parmesan cheese
  • 1 cup shredded cheese
  • 1 teaspoon finely powdered garlic
  • 1 teaspoon finely powdered onion


  1. Cook the pasta to al dente in salted water and set aside. Avoid rinsing it.
  2. In a large mixing bowl, combine pasta, soup base, garlic, onion, 1 can of water from the soup can, vegetables, and turkey together. Stir thoroughly to coat everything. Add additional spices as desired, such as thyme, oregano, basil, or pepper.
  3. In a large, lubricated casserole dish, sprinkle half the cheese on the bottom in an even layer.
  4. Scoop out 1/2 of the mixture evenly. Sprinkle 1/2 of the cheese on top of the layer.
  5. Add the remaining mixture.
  6. Evenly sprinkle the Parmesan cheese atop the mixture.
  7. Cover with foil or lid and bake at 350F/175C for 30 minutes.
  8. Remove cover and bake for 10 minutes or until Parmesan cheese is golden brown.
  9. Remove from heat and allow to rest uncovered for 5 minutes, then serve and eat.

John’s Turkey Rangoons

A good leftover meal doesn’t look like the original food, so you don’t get bored of it. This recipe turns leftovers into an appealing meal or snack.


  • Leftover turkey, stuffing, and mashed potatoes
  • Wonton wrappers


  1. Chop leftovers finely and mix in a large bowl.
  2. Scoop into wonton wrappers and seal.
  3. Pan or deep fry, then serve with cranberry sauce as a garnish.

How do you use up your leftovers? Let us know in our Free Slack Group!

Have a safe and healthy holiday!

– Katie Robbert, CEO

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Binge Watch and Listen

In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of analytics do you need to obtain for yourself? Tune in to find out.

Watch/listen to this episode of In-Ear Insights here »

Last week on So What? The Marketing Analytics and Insights Live Show, we did our first of many AMAs, on the topic of SEO. Listen as we answer your questions:

Watch/listen to this episode of So What? here »

There’s no show this week because of the Thanksgiving holiday, so be sure to catch up on past episodes on our YouTube channel!

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Data Diaries - Interesting Data We Found

In this week’s Data Diaries, let’s have a bit of fun for the Thanksgiving holiday. One of the data sources that’s interesting to work with for getting practice doing data science tasks is the Open Food Facts database, a user-generated database of food and nutrition data from around the world. For fun, I selected all the products with turkey in the name, and then extracted the more than 4,500 products and their product data.

First, let’s talk overall nutrition. Turkey products are unsurprisingly relatively high in energy density – calories – since they’re mostly protein:

Turkey nutrition

What I find interesting is that per 100 grams, there’s typically much more sugar than salt in turkey products, and only fresh turkey is unlikely to have added sugar and salt. If you’re on a restricted meal plan, fresh from the farmer is probably a safe bet.

Now, for a more marketing-focused application, what are the words most commonly used in turkey products? Let’s see:

Words in turkey products

What we make of this, besides the obvious (I would be concerned if a turkey product didn’t have turkey in the name of the product) is that the attributes of the turkey top the list – smoked, oven-roasted, with honey, etc. An exercise like this is useful when you’re doing product naming to determine how unique your product’s name may or may not be. Additionally, if you’re doing keyword research for SEO, a starting list of existing product names may be a great way to quickly build an understanding of the landscape.

Competitive analysis and landscape analysis of products is getting easier and easier with more product databases being built and opened up to the public; as marketers, we must make use of these data sources in our own work.

Happy turkey!

Methodology: Trust Insights used the Open Food Facts database to identify 4,543 products with turkey in the name, then filtered to products with an origin in the United States of America. Ice cream made by the Turkey Hill corporation was excluded. The date of study is November 24, 2021. Trust Insights is the sole sponsor of the study and neither gave nor received compensation for data used, beyond applicable service fees to software vendors, and declares no competing interests.

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