INBOX INSIGHTS, December 22, 2021: Happy Holidays From Trust Insights

INBOX INSIGHTS: Happy Holidays From Trust Insights (12/22) :: View in browser

Inbox Insights from Trust Insights

Learn the fundamentals of marketing analytics in a brand new talk »

Checking In

Well, friends. We just about made it to the end of 2021. There have been ups and there have been downs. Hopefully for you, more ups than downs.

This is our last newsletter until 2022.

Click here for our happy holidays video

With that, click here for a quick note me.

Have a safe and happy winter break!

Katie Robbert, CEO plus Chris and John

– Katie Robbert, CEO

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Binge Watch and Listen

In this episode of In-Ear Insights, Katie and Chris walk through the AI and Machine Learning Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover what basic reporting dashboards and AI have in common, and what steps you need to take to prepare for the use of AI in your organization.

Watch/listen to this episode of In-Ear Insights here »

Last week on So What? The Marketing Analytics and Insights Live Show, we did part 2 of our Analytics Ask Me Anything. Learn the answers to some of your most pressing analytics questions.

Watch this episode of So What? here »

There are no more shows in 2021 for So What, but if you’ve got questions, pop into our free Slack group, Analytics for Marketers and ask there.

Are you following our YouTube channel? If not, click/tap here to follow us!

In Case You Missed It

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

Free Training Classes

Get skilled up with an assortment of our free, on-demand classes.

Data Diaries - Interesting Data We Found

This week’s Data Diaries are… absent. Why? Because it’s the 12 Days of Data!

12 Days of Data graphic

We’re featuring data from 2021 as we look back at the year that was. Some of the key takeaways so far?

  • Instagram continues to be less effective for marketers in terms of engagement, both for brands and influencers
  • Reels have probably eaten IGTV
  • TikTok’s algorithm is fairly simple to understand in terms of ranking factors
  • Pages lose most of their valuable link juice if left unfixed for 30 days or less
  • Press releases are rarely cited or mentioned outside of syndication

Catch up on the first 9 entries below:

In the next final few installments, we’ll be looking at top stories on the web, content republishing, and private social media communities. Stay tuned!

Trust Insights In Action
Weekly Wrapup

This is a roundup of the best content you and others have written and shared in the last week.

SEO, Google, and Paid Media

Social Media Marketing

Content Marketing

Data Science and AI

Join the Slack Group

Are you a member of our free Slack group, Analytics for Marketers? Join 1900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

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Stay In Touch, Okay?

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

Featured Partners and Affiliates

Our Featured Partners are companies we work with and promote because we love their stuff. If you’ve ever wondered how we do what we do behind the scenes, chances are we use the tools and skills of one of our partners to do it.

Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Legal Disclosures And Such

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website.

Conclusion - Thanks for Reading

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