INBOX INSIGHTS, December 7, 2022: Goal Setting with Community, 12 Days of Data - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS: Goal Setting with Community, 12 Days of Data (12/7) :: View in browser

👉 Download Our Free 2023 Marketing Planning Guide »

Goal Setting Is a Community Activity

It’s the most wonderful time of year. You are getting spammed with health and fitness ads. I actually just got a DM on LinkedIn from a “fitness coach” that can help me reach my fitness goals. Yikes.

All of this to say, if ever there was a time of year where people set goals, both personal and professional, this would be it.

Oh, and here’s the data – the peaks show Dec-Jan since 2004 of people searching for “goal setting”.

December Google Trends for Goal Setting chart

Goal setting can be deeply personal for some people. Goal setting is also how businesses thrive and survive. But this post isn’t about how to set a goal. This post is about what to do once you’ve set the goal and want to reach it.

Whether you have a personal goal or a professional goal, you need a community.

Let’s say your goal is to compete in the Olympics. You may be the one training, but you’re not getting there alone. You have a coach to guide you. You have a nutritionist to set a plan for you. You may have a team that you train with. You have friends and family to motivate you and cheer you on. That’s your community.

Think about your business, your company, your team. You likely have goals that you’re working on setting for the next fiscal year. Once those goals are set, how do you achieve them? With the help of your community.

Start thinking about the people around you as a your community, instead of staff or just people to delegate to. Consider it a mindset shift. It’s a great way to get your team more involved, give them a sense of ownership and help with accountability.

This morning, I had a bit of breakthrough in how we, Trust Insights, would do a better job of reaching our goals. I may be the one setting the goals, but I am surely not the only one working to meet them. First, I talked with Chris about what the company needed from him. Then I talked with my right hand woman, Emilee, about what the company needed from her. I checked in with a good friend because I admittedly needed the reassurance.

I turned to my community to start the process of achieving the goals that have been set. I gave everyone sense of ownership and expectations. We’re going to work together to meet our goals. Oh, and don’t worry – John and I will connect soon too. He doesn’t get out of this exercise!

Your community is going to be unique to you. My advice is to not try and go it alone. Activate people around you. Give them responsibilities, even if it’s only to cheer you on. Just because you set the goal and will do the work the reach the goal, lean on those around you to support the goal and keep you accountable.

Do you have a community to help you reach your goals?

Come tell me about it in our free Slack group, Analytics for Marketers »

– Katie Robbert, CEO

Do you have a colleague or friend who needs this newsletter? Send them this link to help them get their own copy:

https://www.trustinsights.ai/newsletter

In this week’s In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to find out!

Watch/listen to this episode of In-Ear Insights here »

On our last episode of So What? The Marketing Analytics and Insights Live show, we about predictive analytics and holiday forecasting. Catch the replay here »

This Thursday at 1 PM Eastern, we’ll be talking . Are you following our YouTube channel? If not, click/tap here to follow us!

Need a reminder? Add a calendar reminder here:

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

Take your skills to the next level with our premium courses.

📊 Google Analytics 4 for Marketers
🔎 Google Search Console for Marketers

Get skilled up with an assortment of our free, on-demand classes.

This week and next, Data Diaries is on hiatus because… it’s time for the 12 Days of Data! The 12 Days of Data is our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take into the next year. Take a look at the first issues, and click through to read more and see the data for yourself.

12 Days of Data 2022 Day 1: Private Social Media Networks: Private social media platforms like Slack, Discord, and Telegram saw explosive growth in 2022, providing companies with an opportunity to create communities and incentivizing them to focus on member retention. Companies that embraced these platforms early on benefitted strongly during the pandemic. It’s not too late to jump in and create a valuable community.
12 Days of Data 2022 Day 2: Instagram for Brands: In 2022, the median engagement rate for unpaid brand content on Instagram was 0.18%, a decrease of 41.9% year over year. However, since the changes in management at Twitter, there has been an increase of 15% in follower growth, 8% more comments, and 4% more likes. Brands should continue to experiment on Instagram, taking advantage of the new content formats and engaging with their followers. It’s also important to diversify away from one platform in case of changes to the platform.
12 Days of Data 2022 Day 3: Instagram for Influencers: Influencers have seen their engagement rates drop substantially in the last few years on Instagram, but we see a mid-year bounce in both influencer engagement rates and follower growth since the management change at Twitter. If performance continues to improve, it may be worth pivoting your marketing strategy to include more focus on Instagram. Keep an eye on your own analytics in the social media management tool of your choice, and reallocate attention as you see performance change.
12 Days of Data 2022 Day 4: Content Republishing: Content republishing remains a major part of the content landscape in 2022, but original content continues to out-perform republished content. Content republishing can be a useful technique to refresh and update old content, but if you don’t have the resources to consistently crank out high-quality content, you may find better performance in generating new, original content or leveraging AI-powered content generation tools.
12 Days of Data 2022 Day 5: Top News of 2022: News volume in 2022 was at an all-time high with 53.2 million news stories. The most consequential stories of the year were the war in Ukraine, the mass shooting in Uvalde, Texas, the death of Queen Elizabeth II, and the protests in Iran. Companies only made up 0.79% of news stories in 2022, making attention from our audiences more valuable than ever. Companies need to prepare for major disruptions in their marketing plans and have backup plans to ensure success in a challenging environment.

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Are you a member of our free Slack group, Analytics for Marketers? Join 2900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

We heard you loud and clear. On Slack, in surveys, at events, you’ve said you want one thing more than anything else: Google Analytics 4 training.

We heard you, and we’ve got you covered. The new Trust Insights Google Analytics 4 For Marketers Course is the comprehensive training solution that will get you up to speed thoroughly in Google Analytics 4.

What makes this different than other training courses?

You’ll learn how Google Tag Manager and Google Data Studio form the essential companion pieces to Google Analytics 4, and how to use them all together
You’ll learn how marketers specifically should use Google Analytics 4, including the new Explore Hub with real world applications and use cases
You’ll learn how to determine if a migration was done correctly, and especially what things are likely to go wrong
You’ll even learn how to hire (or be hired) for Google Analytics 4 talent specifically, not just general Google Analytics
And finally, you’ll learn how to rearrange Google Analytics 4’s menus to be a lot more sensible because that bothers everyone

With more than 5 hours of content across 17 lessons, plus templates, spreadsheets, transcripts, and certificates of completion, you’ll master Google Analytics 4 in ways no other course can teach you.

Click/tap here to enroll today »

Interested in sponsoring INBOX INSIGHTS? Contact us for sponsorship options to reach over 22, 000 analytically-minded marketers and business professionals every week.

Where can you find Trust Insights face-to-face?

MarketingProfs Ugly Sweater Panel, December 2022, Online
Women in Analytics GA4 Mini Tutorial, December 2022, Online

Going to a conference we should know about? Reach out!

Want some private training at your company? Ask us!

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

Our Featured Partners are companies we work with and promote because we love their stuff. If you’ve ever wondered how we do what we do behind the scenes, chances are we use the tools and skills of one of our partners to do it.

Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website .

Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us!

Need help with your marketing AI and analytics?

Leave a Reply Cancel reply

Subscribe to our Weekly Newsletter

Pin It on Pinterest