INBOX INSIGHTS, December 14, 2022: Words of Wisdom, 12 Days of Data

INBOX INSIGHTS: Words of Wisdom, 12 Days of Data (12/14) :: View in browser

Inbox Insights from Trust Insights

👉 Download Our Free 2023 Marketing Planning Guide 👉

December One Click Poll

Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month!

How likely are you to recommend Trust Insights as a consulting firm to someone in the next 90 days?

We use this information to measure how effective our marketing is. There’s no form to fill out – tapping your answer is literally all there is to it, and then you get to see Katie’s dog.

Words of Wisdom

For the second to last newsletter of 2022, I want to leave you with these words of wisdom:

See a lot of times when we wanna be a boss, we too bossy. A real boss has employees around him that’s better than him because he wants them to take his job one day. That’s the real meaning of a boss, is ”I want you to be better than me. I don’t want to be better than you, I don’t want to be the boss of you. I want you to one day be the boss so you can hire me so I can take a day off”.” – Snoop Dogg

This resonates with me for a few reasons.

There is a difference between being bossy and being the boss. When I was younger, I thought being bossy meant being the boss. I pushed people around, micromanaged, and was a total task master. I figured it meant that I was the boss and deserved respect. I could not have been more wrong. I was getting the exact opposite reaction. I wasn’t taken seriously and I wasn’t inspiring people to want to get things done when I asked.

After I got my ass handed to me time and time again (I was a little thick and took time to learn my lesson) I started to adjust my approach. I tried something radical, trust. This is the difference between being bossy and being a boss. Trust.

I’ve spoken about trust before. You can read that here 👉

If you trust your team to do what’s asked of them, they will do it. Take it a step further. If you support your team, move roadblocks, and advocate for them, they’ll succeed. Not just your team, but your friends and family too. You’ll be amazed at how much more can get done.

This quote also speaks to your knowing own self confidence and worth. Surrounding yourself with people that you thing are better than you can be empowering. As a boss, your job isn’t to be the best. your job to to activate and motivate. To set the course and let others drive. You cannot be the best at everything, but you can find people that are. You can bring those people into your team to help you achieve your goals.

ICYMI – last week I wrote about how goals are a community activity. You can read that here 👉

As you think about your own goals for next year, and the goals of your team members and community – think about this quote and ask yourself:

  • How will you empower others to do more?
  • How will you give up the spotlight to let others shine?
  • How will you be the boss and not be bossy?

What quote inspires you and keeps you grounded?

Come tell me about it in our free Slack group, Analytics for Marketers »

– Katie Robbert, CEO

Share With A Colleague

Do you have a colleague or friend who needs this newsletter? Send them this link to help them get their own copy:

Binge Watch and Listen

In this week’s In-Ear Insights, Katie and Chris look back at the year that was. We looked at the impact of Twitter’s change in leadership and Google’s announcement that Universal Analytics is being discontinued. We also discussed the rise and fall of NFTs, Bitcoin and Web 3.0 technologies. We discussed the need to find a balance between being an early adopter of technology and a laggard. Finally, we discussed experiments that have been conducted to integrate OpenAI’s GPT-3 language model into tools, to help with content creation.

Watch/listen to this episode of In-Ear Insights here »

On our last episode of So What? The Marketing Analytics and Insights Live show, we dug into top news and web stories. Catch the replay here »

This Thursday at 1 PM Eastern, we’ll be looking at how to build a year-end roundup. Are you following our YouTube channel? If not, click/tap here to follow us!

Need a reminder? Add a calendar reminder here:

In Case You Missed It

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

Paid Training Classes

Take your skills to the next level with our premium courses.

Free Training Classes

Get skilled up with an assortment of our free, on-demand classes.

Data Diaries: Interesting Data We Found

This week and next, Data Diaries is on hiatus because… it’s time for the 12 Days of Data! The 12 Days of Data is our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take into the next year. Take a look at the first issues, and click through to read more and see the data for yourself.

Trust Insights In Action
Job Openings

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Join the Slack Group

Are you a member of our free Slack group, Analytics for Marketers? Join 2900+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

Blatant Advertisement

At Trust Insights, we understand the importance of staying up to date with the latest technologies and have listened carefully to your feedback. We offer the Trust Insights Google Analytics 4 For Marketers Course, the comprehensive training solution that will get you up to speed with Google Analytics 4.

This course is designed to meet the needs of marketers and covers many aspects of Google Analytics 4, including Google Tag Manager and Google Data Studio. You will learn how to use all three pieces together, plus how to identify and troubleshoot potential issues. In addition, you will gain insights on how to use Google Analytics 4 specifically for marketing purposes, including the Explore Hub and real-world applications.

The course also provides guidance on how to hire or be hired for Google Analytics 4-specific roles. You will also be taught tips on organizing the menu structure for a more efficient user experience.

In total, the course consists of more than 5 hours of content across 17 lessons, and provides transcripts, templates, spreadsheets, and certificates of completion. We are confident that this course will provide you with the knowledge and expertise needed to master Google Analytics 4.

Click/tap here to enroll today »

Interested in sponsoring INBOX INSIGHTS? Contact us for sponsorship options to reach over 22, 000 analytically-minded marketers and business professionals every week.

Upcoming Events

Where can you find Trust Insights face-to-face?

Going to a conference we should know about? Reach out!

Want some private training at your company? Ask us!

Stay In Touch, Okay?

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

Featured Partners and Affiliates

Our Featured Partners are companies we work with and promote because we love their stuff. If you’ve ever wondered how we do what we do behind the scenes, chances are we use the tools and skills of one of our partners to do it.

Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Legal Disclosures And Such

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website.

Conclusion: Thanks for Reading

Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us!

Need help with your marketing AI and analytics?

You might also enjoy:

Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, INBOX INSIGHTS. Subscribe now for free; new issues every Wednesday!

Click here to subscribe now »

Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new episodes every Wednesday.

2 thoughts on “INBOX INSIGHTS, December 14, 2022: Words of Wisdom, 12 Days of Data

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This