Marketing Insights Q&A: Where do I get started learning marketing analytics?

Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]

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Marketing Insights Q&A: Google Data Studio Best Practices

Before we get into best practices for building a Google Data Studio dashboard, let’s quickly review what Data Studio is, what it isn’t, and how to construct a dashboard. What Data Studio Is Google’s Data Studio makes dashboards. That’s the simplest way to put it. Marketers use dashboards as a quick way to display a […]

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How Machine Learning Fixed LinkedIn Share Counts

How Machine Learning Fixed LinkedIn Share Counts

On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares.  The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]

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