Deep Dive Episode: What is Data Science?

{PODCAST} In-Ear Insights: What is Data Science?

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference between data analytics and data science? The data science lifecycle Discussed in […]

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Marketing Insights QA How will AI change social media

Marketing Insights Q&A: How will AI change social media?

Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]

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Deep Dive into Pet Influencer Marketing

{PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing

In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]

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Impact Of The Great Twitter Bot Purge on Elected Officials

Impact Of The Great Twitter Bot Purge on Elected Officials

Over the past few weeks, Twitter announced it was taking action to not only reduce the number of bots and spammy accounts on the service, but would be deleting accounts that were clearly non-human. As part of that announcement, they estimated that up to 6% of all Twitter accounts would be affected and all human […]

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Issues with Predictive Analytics

Issues with Predictive Analytics

Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but we also need to acknowledge that there are a few things that can go wrong. Predictive analytics is based on mathematics, on taking existing data and forecasting it forward. So, […]

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Marketing Insights QA Where to get started learning marketing analytics

Marketing Insights Q&A: Where do I get started learning marketing analytics?

Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]

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Analysis of 6 Months of Political Posts on Facebook

Analysis of 6 Months of Political Posts on Facebook

At Trust Insights, we like to see what’s hiding in the data. While much is made of how services like Facebook may have political outcomes, not as much is made of how participants on these services send and receive information. We decided to take a look under the hood. Author’s note: please keep any discussion […]

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Marketing Insights QA Google Data Studio Best Practices

Marketing Insights Q&A: Google Data Studio Best Practices

Before we get into best practices for building a Google Data Studio dashboard, let’s quickly review what Data Studio is, what it isn’t, and how to construct a dashboard. What Data Studio Is Google’s Data Studio makes dashboards. That’s the simplest way to put it. Marketers use dashboards as a quick way to display a […]

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How Machine Learning Fixed LinkedIn Share Counts

How Machine Learning Fixed LinkedIn Share Counts

On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares.  The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]

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