How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]
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In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]
Read More… from {PODCAST} In-Ear Insights: Data Analytics Requirements Gathering
What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two major reasons. The first reason is instrument failure: a tracking […]
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In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese food menus and restaurants to dealing with confused C-Suite people, you’ll learn how to start breaking […]
Read More… from {PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]
In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. […]
Read More… from {PODCAST} In-Ear Insights: Reporting and Dashboarding Basics
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]
Read More… from 12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content
In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]
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As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private, “velvet-rope” communities. We dug into this trend in-depth in our Social […]
Read More… from Blended Listening: An Essential Digital Marketing Analytics Technique for 2020
Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow posters on regular Instagram see previews in the regular […]
Read More… from Instagram TV: The Latest Research into 2019 IGTV Stats
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