analytics Archives - Page 9 of 14 - Trust Insights Marketing Analytics Consulting

Pumpkin Spice Data Analytics, 2020 Edition

Posted on August 28, 2020 by Christopher Penn

Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin spice (or more accurately, pumpkin pie spice), is a perennial […]

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

Posted on July 29, 2020 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

Posted on July 15, 2020 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]

{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

Posted on July 8, 2020 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

Posted on June 24, 2020 by Christopher Penn

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]

{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

Posted on May 27, 2020 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year […]

{PODCAST} In-Ear Insights: SEO Analytics

Posted on April 15, 2020 by Christopher Penn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to build an SEO analytics dashboard […]

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

Posted on April 8, 2020 by Christopher Penn

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]

Category: analytics