The unaware audience 25

When charts go wrong and how to fix them

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up to them every single day. That includes always trying to do better […]

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The unaware audience 12

How Much Do Hashtags Matter on Facebook and Instagram?

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this effective? The first question we have to ask is, what’s the […]

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The unaware audience 13

{PODCAST} In-Ear Insights: Data Visualization Tips and Tricks

In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what’s the best way to use different charts and graphs, what […]

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The unaware audience 16

Thinking Outside the Box: Google Analytics

One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what the box is, it’s awfully […]

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The unaware audience 18

How Customer Lifetime Value Helps You Understand the Value of Your Audience

Customer Lifetime Value is one of those ubiquitous terms that’s often misunderstood. Simply put, your customer lifetime value is how much money a customer pays you over the course of your relationship with them. The goal is to turn one-time customers into a repeat customer, increasing the revenue that you generate from them. When you’re calculating […]

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The unaware audience 3

Marketing Insights Q&A: Top Data Challenges for Marketers

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because the rate of technological change is continually accelerating that a […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 2

{PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 10

{PODCAST} In-Ear Insights: AI and Analytics

In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 11

State of Marketing Q3 2018: Introduction

In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all publicly-traded, to see what’s on executives’ minds. The Stock Basket […]

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DIGITAL FOOTPRINT COMPETITIVE ANALYSIS 6

{PODCAST} In-Ear Insights: 2019 Marketing Planning

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]

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