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Recycling and Upcycling Content Marketing

by cspenn | Aug 7, 2020 | content, content marketing, marketing, marketing technology, strategy

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...

Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

by cspenn | Jun 19, 2020 | artificial intelligence, content marketing, natural language processing

On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana...

Overused Pandemic Terms and Phrases

by Katie Robbert | May 22, 2020 | content marketing

Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here:...

Avoiding Virtual Event Pitfalls

by John Wall | Apr 24, 2020 | content marketing, events, fun, Uncategorized, video

Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s...

Twitter Chat: Data Science 101, Video Edition from Content Marketing World

by cspenn | Feb 7, 2020 | content, content marketing, data science

I had the pleasure and privilege of being the guest subject matter expert for Content Marketing World’s Twitter chat on data science 101, and the questions were so good, they deserved longer answers than just a handful of tweets. If you want to read the chat as...

{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

by Katie Robbert | Dec 31, 2019 | content marketing, customer experience, podcast, strategy

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point;...