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AI and SEO in the Post-BERT World: What Marketers Need to Know

by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

by cspenn | Sep 11, 2019 | conferences, content marketing, events, marketing, podcast, social media, speaking

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the...

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

by cspenn | Aug 26, 2019 | content, content marketing, marketing, media relations, public relations

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got...

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

by cspenn | Aug 21, 2019 | content, content marketing, marketing, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask...