content marketing Archives - Trust Insights Marketing Analytics Consulting

Select Page

{PODCAST} In-Ear Insights: Content Marketing Pet Peeves

by cspenn | Jul 14, 2021 | content marketing, podcast

In this week’s In-Ear Insights, Katie and Chris go on a bit of a rant. The folks over at Content Marketing World asked the intriguing question: “What’s your biggest pet peeve when it comes to content marketing?” If only they’d known what...

12 Days of Data 2020, Day 9: Content Republishing Statistics

by cspenn | Dec 17, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics

12 Days of Data 2020, Day 9: Content Republishing Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...

12 Days of Data 2020, Day 8: Top News and Web Content

by cspenn | Dec 16, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics

12 Days of Data 2020, Day 8: Top News and Web Content Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see...

Recycling and Upcycling Content Marketing

by cspenn | Aug 7, 2020 | content, content marketing, marketing, marketing technology, strategy

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...

Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

by cspenn | Jun 19, 2020 | artificial intelligence, content marketing, natural language processing

On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana...