{PODCAST} In-Ear Insights: Storytelling With Highly Technical Content

In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]

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{PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap

{PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap

In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! Watch the video here: Can’t see […]

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{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio […]

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top posts

Top Blog Posts of 2020

Hey there – thanks for reading our blog on a regular basis! We’ve pulled out the top 10 most-read posts from our blog this year. Check out the list below to see if your favorite made the list, if there is something new, or you just want to go back and read it again.   […]

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12 Days of Data 2020, Day 9: Content Republishing Statistics

12 Days of Data 2020, Day 9: Content Republishing Statistics

12 Days of Data 2020, Day 9: Content Republishing Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we can […]

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Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana asks, “I’ll kick things off with my question – do you have […]

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Overused Pandemic Terms and Phrases

Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/ How many different, (over)used expressions about the […]

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