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{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

by Katie Robbert | Dec 31, 2019 | content marketing, customer experience, podcast, strategy

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point;...

12 Days of Data, Day 11: SEO Link Decay Statistics for 2019

by cspenn | Dec 23, 2019 | 12 Days of Data, content marketing, SEO

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

12 Days of Data, Day 10: Content Republishing Statistics for 2019

by cspenn | Dec 20, 2019 | 12 Days of Data, content, content marketing, marketing

{PODCAST} In-Ear Insights: Data-Driven Thought Leadership

by cspenn | Dec 11, 2019 | content, content marketing, podcast, thought leadership

In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to...

AI and SEO in the Post-BERT World: What Marketers Need to Know

by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

by cspenn | Sep 11, 2019 | conferences, content marketing, events, marketing, podcast, social media, speaking

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the...