Why do you need to take care of your data? Let me paint you a picture. Imagine your data is water. Imagine your tech stack are the pipes in your house. Imaging your marketing and sales funnel are the connection points of the plumbing. Image your reporting are the faucets and appliances that you use […]
In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders
In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
Read More… from {PODCAST} In-Ear Insights: What is Data-Driven Marketing?
This may or may not come as surprise, but I am never satisfied with things if they are static. I feel like most of you out there can agree with that sentiment. Recently, I wanted to shake up our website traffic and see if I could generate more conversions. I designed and ran an A/B […]
Read More… from What happens when your A/B test doesn’t give you the answer?
This data was originally featured in the June 29, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-29-2022-how-about-some-good-news-personal-brand-quantified-self/ In this week’s Data Diaries, let’s expand on what Katie wrote in the introduction and look at how to analyze the most important dataset of all: our own health. Self-care is not only critical in times of stress, but we have […]
In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting
In this week’s episode, Katie and Chris walk through what big data analytics are. What criteria separates regular data and big data? What are the four Vs of big data? How do big data analytics play a role in marketing analytics? Why don’t more marketers use big data and big data analytics to improve marketing? […]
Read More… from {PODCAST} In-Ear Insights: What is Big Data Analytics?
It’s a regular data party in marketing these days with all sorts of data party terms being bandied about, like first party data, second party data, third party data, and the new entrant, zero party data. What exactly do these terms mean, and why should we care? First, let’s understand what a party refers to. […]
Read More… from What is First Party Data, Second Party Data, and Third Party Data?
This week I’ve been working with Chris to QA and finalize our new Google Analytics 4 course available now: trustinsights.ai/ga4course Something interesting happens when I do this quality assurance. I try to put myself in the place of the person learning this material for the first time. When I do that, I am reminded of […]
This data was originally featured in the April 20, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/04/inbox-insights-april-20-2022-data-governance-working-from-home-marketing-myths/ In this week’s Data Diaries, let’s look at working from home. At the start of the pandemic, most companies had to figure out how to move employee work to remote work as quickly and as safely as possible, when it was […]
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