In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You’ll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not […]
Read More… from In-Ear Insights: Responsible AI Part 3, Data Privacy
It’s a regular data party in marketing these days with all sorts of data party terms being bandied about, like first party data, second party data, third party data, and the new entrant, zero party data. What exactly do these terms mean, and why should we care? First, let’s understand what a party refers to. […]
Read More… from What is First Party Data, Second Party Data, and Third Party Data?
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second […]
Read More… from {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]
Read More… from {PODCAST} In-Ear Insights: Marketing Analytics, Ethics and Data Privacy
In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]
Read More… from {PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations
In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as […]
Read More… from {PODCAST} In-Ear Insights: Customer Data Protection and Privacy
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