What is First Party Data, Second Party Data, and Third Party Data

What is First Party Data, Second Party Data, and Third Party Data?

It’s a regular data party in marketing these days with all sorts of data party terms being bandied about, like first party data, second party data, third party data, and the new entrant, zero party data. What exactly do these terms mean, and why should we care? First, let’s understand what a party refers to. […]

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{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss

{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss

In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second […]

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{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy

In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]

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What is First Party Data Second Party Data and Third Party Data 21

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]

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What is First Party Data Second Party Data and Third Party Data 23

{PODCAST} In-Ear Insights: Customer Data Protection and Privacy

In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as […]

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