data protection Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Consumer Data Detectives

Posted on October 28, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy

Posted on February 19, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]

{PODCAST} In-Ear Insights: Human-Centric Data Strategy

Posted on February 5, 2020 by cspenn

In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. Learn how electronic health records and customer data platforms are similar, what mistakes they both make, and how to create a winning data strategy that […]

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

Posted on July 24, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]