data protection Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy

by cspenn | Feb 19, 2020 | data analytics, data protection, ethics, marketing analytics, podcast, privacy

In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications...

{PODCAST} In-Ear Insights: Human-Centric Data Strategy

by cspenn | Feb 5, 2020 | data protection, marketing, podcast, Uncategorized

In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. Learn how electronic health records and customer data platforms are...

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

by cspenn | Jul 24, 2019 | ccpa, compliance, coppa, data protection, gdpr, hipaa, marketing, podcast, privacy

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for...

{PODCAST} In-Ear Insights: Customer Data Protection and Privacy

by cspenn | Jul 10, 2019 | data protection, data science, gdpr, podcast, privacy

In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types...