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{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...

12 Days of Data 2020, Day 10: SEO Link Decay Statistics

by cspenn | Dec 18, 2020 | 12 Days of Data, marketing, marketing analytics, SEO

12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...

12 Days of Data 2020, Day 9: Content Republishing Statistics

by cspenn | Dec 17, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics

12 Days of Data 2020, Day 9: Content Republishing Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...

12 Days of Data 2020, Day 8: Top News and Web Content

by cspenn | Dec 16, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics

12 Days of Data 2020, Day 8: Top News and Web Content Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see...

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

by cspenn | Dec 16, 2020 | analytics, marketing, marketing analytics, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a...

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

by cspenn | Dec 10, 2020 | 12 Days of Data, influencer marketing, instagram, marketing, marketing analytics, Marketing Insights

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...