{PODCAST} In-Ear Insights: Should You Be a Data Scientist?
In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won’t be taking your job any time soon, as well as some helpful tips for growing your...
{PODCAST} In-Ear Insights: Marketing Analytics, Ethics, and Data Privacy
In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications...
{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering
In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements...
When Vital Marketing Analytics Data Goes Missing
What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two...
{PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques
In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese...Free Weekly Newsletter
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