by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...
by cspenn | Dec 18, 2020 | 12 Days of Data, marketing, marketing analytics, SEO
12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...
by cspenn | Dec 17, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics
12 Days of Data 2020, Day 9: Content Republishing Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...
by cspenn | Dec 16, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics
12 Days of Data 2020, Day 8: Top News and Web Content Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see...
by cspenn | Dec 16, 2020 | analytics, marketing, marketing analytics, podcast, strategy
In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a...
by cspenn | Dec 10, 2020 | 12 Days of Data, influencer marketing, instagram, marketing, marketing analytics, Marketing Insights
12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...