{PODCAST} In-Ear Insights: Increasing the Value of Analytics

{PODCAST} In-Ear Insights: Increasing the Value of Analytics

Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. Watch the video here: Can’t see anything? Watch it […]

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data health

Consistency is key to good data health

Last week I restarted my strength training. You know what? It sucks to start over. You know that saying, “it’s just like riding a bicycle”? What they don’t tell you is how frustrating it can be. If you took a few years off from riding a bike, or in this case, lifting weights, you can’t […]

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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

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spring cleaning

Spring Cleaning your Marketing Data

This cold open was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to dig out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending things off to charity donations, eliminating things […]

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{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve […]

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Case Study: Using Influencer Identification Data

Case Study: Using Influencer Identification Data to Build Audience

One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put data to immediate, practical […]

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{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]

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12 Days of Data 2020, Day 10: SEO Link Decay Statistics

12 Days of Data 2020, Day 10: SEO Link Decay Statistics

12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we […]

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12 Days of Data 2020, Day 9: Content Republishing Statistics

12 Days of Data 2020, Day 9: Content Republishing Statistics

12 Days of Data 2020, Day 9: Content Republishing Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we can […]

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