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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

by cspenn | Sep 8, 2021 | b2b, marketing, marketing analytics, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a...

Spring Cleaning your Marketing Data

by cspenn | Aug 31, 2021 | marketing analytics

This cold open was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ Spring Cleaning Your Marketing Data As the weather...

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

by cspenn | Jun 16, 2021 | google analytics, marketing analytics, marketing technology, podcast

In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads...

Case Study: Using Influencer Identification Data to Build Audience

by cspenn | Apr 28, 2021 | data science, influencer marketing, marketing, marketing analytics

One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put...

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...

12 Days of Data 2020, Day 10: SEO Link Decay Statistics

by cspenn | Dec 18, 2020 | 12 Days of Data, marketing, marketing analytics, SEO

12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...