marketing analytics Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Competitive Social Media Analytics

by cspenn | Jul 1, 2020 | analytics, marketing analytics, social media

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Subscribe To This Show! If you're not already subscribed to...

${PODCAST} In-Ear Insights: Math Skills for Marketing Analytics$

{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

by cspenn | May 27, 2020 | analytics, data science, marketing, marketing analytics

In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

by cspenn | May 8, 2020 | email, email marketing, marketing, marketing analytics, Marketing Insights, marketing technology

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

by cspenn | Apr 8, 2020 | analytics, data analytics, data science, marketing, marketing analytics, podcast

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine...

How Many People Watch Instagram Stories Daily? The Latest Research

by cspenn | Mar 13, 2020 | analytics, instagram, market research, marketing, marketing analytics, Marketing Insights, social media

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about...

{PODCAST} In-Ear Insights: Should You Be a Data Scientist?

by cspenn | Feb 26, 2020 | data science, marketing analytics, podcast

In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won’t be taking your job any time soon, as well as some helpful tips for growing your...