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Data Analytics, Business Analytics, and Marketing Analytics

by Katie Robbert | Jan 17, 2020 | data analytics, marketing analytics

A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here:...

{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics

by cspenn | Jan 15, 2020 | analytics, business analytics, data analytics, marketing analytics, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another?...

Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack

by cspenn | Jan 10, 2020 | digital marketing, governance, marketing analytics

One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like...