{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode...
{PODCAST} In-Ear Insights: Competitive Social Media Analytics
In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Subscribe To This Show! If you're not already subscribed to...
{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...
Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...
{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine...Free Weekly Newsletter
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