It’s a regular data party in marketing these days with all sorts of data party terms being bandied about, like first party data, second party data, third party data, and the new entrant, zero party data. What exactly do these terms mean, and why should we care? First, let’s understand what a party refers to. […]
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GDPR took effect in May of 2018, and regulates the privacy rights of people within the EU. One of the challenges of GDPR compliance is a spectacular amount of incorrect information circulating about the topic over the past couple of years. We’ve seen people referencing GDPR as applying to only EU citizens (incorrect, all people […]
In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]
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