What is First Party Data, Second Party Data, and Third Party Data

What is First Party Data, Second Party Data, and Third Party Data?

It’s a regular data party in marketing these days with all sorts of data party terms being bandied about, like first party data, second party data, third party data, and the new entrant, zero party data. What exactly do these terms mean, and why should we care? First, let’s understand what a party refers to. […]

Read More… from What is First Party Data, Second Party Data, and Third Party Data?

{PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

  In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]

Read More… from {PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

Pin It on Pinterest