In the Headlights: May 6, 2020 Issue

Did you miss our 5 Applications of AI at CMC 2020? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how marketing is using AI today! Here’s a straightforward marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your […]

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In the Headlights: April 29, 2020 Issue

Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! What do you know? When it comes to marketing analytics, there are four stages of knowing your data. You know what you […]

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In the Headlights: April 22, 2020 Issue

Welcome, Agorapulse Summit friends! If you missed our Agorapulse Summit session, or want to watch it again, you can download it here. Optimization. More juice for the squeeze. Biggest bang for the buck. We hear these business cliches all the time, but we’re not really doing them, at least when it comes to content marketing. […]

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In the Headlights: April 15, 2020 Issue

Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Paracelsus once said, “the dose makes the poison”. When it comes to the difference between medicine and poison, sometimes it doesn’t take much to cross that line. The challenge is, where’s the line? The same […]

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In the Headlights: April 8, 2020 Issue

The reality of the current crisis is that companies like ours can offer relatively little benefit for fighting the cause of the crisis – disease. We’re not a biotech, or even a bioinformatics company. We’re a marketing analytics consulting company. Other than making donations and adhering to the guidelines set down by public health officials, […]

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In the Headlights: April 1, 2020 Issue

No April Fool’s jokes this year. What is normal? As we work through this black swan event, you’ve doubtlessly heard reference to “the new normal”. What does that mean? Normal derives from norma in Latin, a carpenter’s square, and means something expected, usual, or standard. One of the challenges we’ll all have in the weeks […]

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In The Headlights: March 25, 2020 Issue

“When all succour seems to be lost, Heaven unexpectedly presents the silver lining oſ a sable cloud to the virtuous.” – Thomas Warton Looking for that silver lining? In the current crisis, many people are proving what we instinctively want to believe about ourselves, which is that we are fundamentally good. From artists and musicians […]

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In The Headlights: March 18, 2020 Issue

Miss our session on social media ROI at Social Media Marketing World? Watch the replay here > It’s often comforting to keep consistency in times of uncertainty. We hope that our business as usual approach (with our usual humor thrown in for good measure) will provide that to you… and prepare us to come out […]

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In The Headlights: March 11, 2020 Issue

Miss our session on social media ROI at Social Media Marketing World last week? Watch the replay here > Let’s talk about ordered effects for a moment. One of the skills that sets apart thought leaders from regular leaders is the ability to use ordered effects, to foresee the consequences of decisions beyond the immediate […]

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In The Headlights: March 4, 2020 Issue

Miss our session on social media ROI at Social Media Marketing World this week? Watch the replay here > Last week, Chris talked about how one of my favorite planning techniques is scenario-based. He’s right – I love scenarios because they force you to think outside of the boundaries. The next step is to figure […]

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