In The Headlights: February 26, 2020 Issue

Get your analytics in shape at the Trust Insights Analytics Bootcamp, May 11 in NYC. Learn how to build a data-driven customer journey, use predictive analytics, and data science 101 for marketers. Learn more here > What are your three plans? In many conversations about planning, Katie and I often talk about the different types […]

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In The Headlights: February 19, 2020 Issue

Got a question for you, a 1-question survey. Can you take 20 seconds to answer just this one question about email newsletters? Thank you! On a recent webinar, I was walking through the basics of how to get started in marketing data science, and the top question, the most frequent question I received was, “What […]

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In The Headlights: February 12, 2020 Issue

When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What is social media? This seems like a ridiculous question on its face, doesn’t […]

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In The Headlights: February 5, 2020 Issue

When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What’s the one metric that should be in almost every marketer’s analytics toolkit as […]

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In The Headlights: January 29, 2020 Issue

Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. Churn. What does that term mean to you? In marketing and sales, churn […]

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In The Headlights: January 22, 2020 Issue

Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. When you hear the term “deep learning” in the context of AI, what […]

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In the Headlights: January 15, 2020 Issue

Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. With the release of a major algorithm update, SEO professionals around the world […]

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In the Headlights: January 8, 2020 Issue

Got this newsletter from a friend/colleague? Get your own here. Is marketing analytics moving backwards? In many online marketing communities, you can judge the relative sophistication of marketers by reading the questions they pose to each other, such as “How do I track display ad performance?” or “How often should I scrub my email list?”. […]

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In the Headlights: January 2, 2020 Issue

The ball in Times Square has dropped, the confetti is damp, the champage bottles dry. The new year is upon us, and we welcome it as either a chance to pivot away from what didn’t work, or to double down on what did work. Here are our 9 suggestions for ways to start your marketing […]

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In the Headlights: December 18, 2019 Issue

Welcome, friends from the Agorapulse Social Success Summit! Before we dive into the regular newsletter, a quick introduction. We’re Trust Insights, a marketing data detective agency; we solve your marketing data mysteries. You’re here because you registered to attend our session, How to Build An Entire Year’s Content Calendar with Predictive Analytics. While the summit […]

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