UTM Tracking Tutorial, Lead Gen Scams, Podcast Marketing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » UTM Tracking Codes Training One of the questions we’re asked on a regular and frequent basis is to explain how companies should be thinking about and implementing UTM tracking codes. […]
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INBOX INSIGHTS, May 5, 2021: Attribution Models, Third Party Data, Predictive Analytics
Attribution Models, Third Party Data, Predictive Analytics Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How Important is Attribution Modeling? One of the questions we’re asked most often is about how to build effective attribution models. What’s the best model type? What kind of model should […]
INBOX INSIGHTS, April 28, 2021: Influencer Data in Action, Process Change Management, Facebook Brand Engagement
Influencer Data in Action, Process Change Management, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Case Study: Using Influencer Identification Data One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if […]
INBOX INSIGHTS, April 21, 2021: Data Impartiality, Tech Change Management, SaaS Content Republishing
Data Impartiality, Tech Change Management, SaaS Content Republishing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Impartiality in Marketing Data I’ve been reading through The McKinsey Way, Ethan Raisel’s 1999 business book about the eponymous consulting firm, and in one chapter, Raisel talks about how McKinsey […]
INBOX INSIGHTS, April 14, 2021: Marketing Tech Stack Woes, Change Management, Sales Funnels
Marketing Tech Stack Woes, Change Management, Sales Funnels Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Finding the Needle in the Tech Stack I had a chat with a friend earlier this week who said they had a client that needed more leads. Leads were down. […]
INBOX INSIGHTS, April 7, 2021: How To Know What to Optimize and Promote
How To Know What to Optimize and Promote Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » How To Know What to Optimize and Promote One of the things I see marketers do most wrong, especially when it comes to SEO and social media content sharing, is behave randomly. […]
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INBOX INSIGHTS, March 31, 2021: In The Headlights is now INBOX INSIGHTS, the Trust Insights Newsletter
In The Headlights is now INBOX INSIGHTS, the Trust Insights Newsletter Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » In the Headlights is now INBOX INSIGHTS It’s time for some spring cleaning, and we’re putting away the newsletter we’ve been writing for the past three years. In the […]
In the Headlights, March 24, 2021: Spring Cleaning, 3 Year Anniversary, Content Republishing
Spring Cleaning, 3 Year Anniversary, Content Republishing Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to digging out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending […]
In the Headlights, March 17, 2021: Three Year Anniversary Edition
Three Year Anniversary Edition Our Third Birthday This week, we’re celebrating the third anniversary of Trust Insights’ launch on March 19, 2018. Katie and I thought we’d take a look back at the ups and downs and what we’ve learned since then. What have been some of the biggest wins? Katie: The biggest win for […]
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In the Headlights, March 10, 2021: Title Case in Social Posts, Becoming Data Driven, GA4 Easy Wins
Title Case in Social Posts, Becoming Data Driven, GA4 Easy Wins Catch the latest Instagram brand and influencer statistics from over 1 million posts in our presentation from the Agorapulse Summit. Find out what works on Instagram » The First Step To Being Data-Driven Yesterday, I was checking out a discussion thread in Slack (you’ve […]
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