inbound marketing

You need to focus on inbound marketing

This cold open was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ Well, That Happened With all the major news happening (new daily records in the pandemic, armed insurrection, etc.), how are you handling it from a marketing operations perspective? Earlier this week, Katie and I sat down and discussed it (which […]

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small business seo

Will SEO work for you?

This cold open was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel, strategy, and tactic, […]

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podcasting landscape

What is the current podcasting landscape?

This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]

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livestream header

So What? Vetting source credibility

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on vetting source credibility. We walk through what credibility means, what questions to […]

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pitfalls

Avoiding Virtual Event Pitfalls

Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s Dangerous” a few more […]

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What is First Party Data Second Party Data and Third Party Data 1

Marketing Analytics, Data Science and Leadership – August 26, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Future of data science: 5 factors shaping the field via @TechRepublic “Chief among these is […]

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What is First Party Data Second Party Data and Third Party Data 41

A marketer’s guide to surviving the summer slow down

It happens to all of us from time to time and it’s nothing to be afraid of. The slow down, the lull, the quiet time. Sometimes it’s planned and needed, sometimes it happens out of nowhere. When you know that downtime is about to happen you probably have some other tasks planned that generally get […]

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What is First Party Data Second Party Data and Third Party Data 1

Marketing Analytics, Data Science and Leadership – May 27, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google rolling out mobile search redesign with black Ad label, favicons for organic results via […]

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Week in Review

Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys Ads […]

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