This article first appeared on Spin Sucks: https://spinsucks.com/marketing/automation-not-always-answer/ One of the hottest topics for marketers is automation through artificial intelligence and machine learning. I’m here to tell you, automation isn’t always the answer. I know, blasphemy. Trust Insights, is all about automating redundant marketing tasks. It’s one of the core services we offer, and to say that […]
CEO Katie Robbert sits down with Brooke Sellas and Carrie Keenan of B Squared Media to talk about the HELLO Conference, predictive analytics, and what their rock star names would be. Do you want to know what driver analysis is and the different ways you can apply the methodology to marketing? Watch the video now: Can’t […]
“With great power comes great responsibility.” – Uncle Ben When you’re in a position to give back, are you obligated to do so? Absolutely not. It’s a personal choice. But there is a lot is going on in this world right now which isn’t great. And it tends to leave us feeling helpless and hopeless. Companies […]
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