content Archives - Trust Insights Marketing Data & Analytics Consulting

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

{PODCAST} In-Ear Insights: Conference and Event Content Marketing

by cspenn | Mar 6, 2019 | conferences, content, events, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss...

Marketing Insights Q&A: Documenting versus Creating Content for Marketing

by cspenn | Jan 18, 2019 | content, marketing technology

Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his...

Insights Insider: Our Daily Video Content Process

by cspenn | Dec 28, 2018 | content, marketing, video

Carrie Wilkerson recently asked how I produce a new video every single day. The process is straightforward and incorporates tools such as Techsmith’s Camtasia, the ffmpeg encoder, Otter.ai, Evernote, and others. Watch the video for a walkthrough in 15 minutes of...

Content Marketing World 2018 Wrapup

by cspenn | Sep 10, 2018 | artificial intelligence, content, events, marketing

We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of...

Content Marketing World Attendee Success Guide

by cspenn | Aug 28, 2018 | conferences, content, events

Content Marketing World is one of the largest, if not the largest, content marketing conferences in the world. Robert Rose and the team at CMI and UBM do an amazing job of putting on this show each year in Cleveland. Getting the most out of the show requires some...