content Archives - Trust Insights Marketing Data & Analytics Consulting

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

by cspenn | Aug 26, 2019 | content, content marketing, marketing, media relations, public relations

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got...

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

by cspenn | Aug 21, 2019 | content, content marketing, marketing, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask...

The Speakers of Content Marketing World 2019 : A Data Dive

by cspenn | Aug 20, 2019 | conferences, content, events

Content Marketing World, the world’s largest and most prominent content marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls...

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

by cspenn | Jul 31, 2019 | content, podcast, predictive analytics, SEO

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with...

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

by cspenn | Jul 17, 2019 | content, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...