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12 Days of Data 2020, Day 9: Content Republishing Statistics

by cspenn | Dec 17, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics

12 Days of Data 2020, Day 9: Content Republishing Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...

12 Days of Data 2020, Day 8: Top News and Web Content

by cspenn | Dec 16, 2020 | 12 Days of Data, content, content marketing, marketing, marketing analytics

12 Days of Data 2020, Day 8: Top News and Web Content Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see...

Recycling and Upcycling Content Marketing

by cspenn | Aug 7, 2020 | content, content marketing, marketing, marketing technology, strategy

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...

Twitter Chat: Data Science 101, Video Edition from Content Marketing World

by cspenn | Feb 7, 2020 | content, content marketing, data science

I had the pleasure and privilege of being the guest subject matter expert for Content Marketing World’s Twitter chat on data science 101, and the questions were so good, they deserved longer answers than just a handful of tweets. If you want to read the chat as...

12 Days of Data, Day 10: Content Republishing Statistics for 2019

by cspenn | Dec 20, 2019 | 12 Days of Data, content, content marketing, marketing

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...