This data was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 Last week, we talked at a high level about how B2B writing quality has changed before and after generative AI at a high level. This week, let’s dig deeper into […]
This data was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 In this week’s Data Diaries, let’s talk about data, or the lack thereof. I routinely check LinkedIn every morning to see what’s happening among my network, and I […]
This data was originally featured in the January 28th, 2026 newsletter found here: INBOX INSIGHTS: The 10/20/70 Rule, AI Watermarks (2026-01-28) Let’s talk about detecting AI. Your marketing team likely encountered AI-generated content this week – in competitor case studies, influencer partnerships, or user testimonials – without knowing it. Two technical standards exist to verify […]
In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
Data is the fuel for AI. So this week, we are diving into dark data and AI. Over the holiday break, I discovered a gigantic archive of music – sheet music, in a text-based format called ABC notation – from the 1500s to the 1800s. This sheet music is all stuff that’s in the public […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This week we teach you how to set up Claude Cowork to handle your most repetitive and complex business tasks automatically. You will […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Making a video game. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This episode is your NotebookLM masterclass, revealing how to build a private, trusted knowledge base for qualitative data analysis and content creation. Discover […]
This data was originally featured on the October 1st, 2025 newsletter found here:INBOX INSIGHTS, October 1, 2025: AI Data Quality, Dealing With Information Overload In this week’s Data Diaries, let’s talk about dealing with content overwhelm. With the advent of generative AI, more people and more companies are publishing more content than ever before. How […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to write a book with generative AI by leveraging existing […]
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