content Archives - Trust Insights

Marketing Insights Q&A: Documenting versus Creating Content for Marketing

by cspenn | Jan 18, 2019 | content, marketing technology

Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his...

Insights Insider: Our Daily Video Content Process

by cspenn | Dec 28, 2018 | content, marketing, video

Carrie Wilkerson recently asked how I produce a new video every single day. The process is straightforward and incorporates tools such as Techsmith’s Camtasia, the ffmpeg encoder, Otter.ai, Evernote, and others. Watch the video for a walkthrough in 15 minutes of...

Content Marketing World 2018 Wrapup

by cspenn | Sep 10, 2018 | artificial intelligence, content, events, marketing

We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of...

Content Marketing World Attendee Success Guide

by cspenn | Aug 28, 2018 | conferences, content, events

Content Marketing World is one of the largest, if not the largest, content marketing conferences in the world. Robert Rose and the team at CMI and UBM do an amazing job of putting on this show each year in Cleveland. Getting the most out of the show requires some...

Marketing Insights Q&A: Digital Channel Strategy

by Katie Robbert | Jun 1, 2018 | audience, content, marketing, Marketing Insights, podcast, social media

Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine...