In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, […]
Read More… from {PODCAST} In-Ear Insights: How to Customize Content Without the Data?
I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not a technical person in the sense that I do it. Until now. As we’re thinking about the future of Trust Insights, we know that we need to continue to make artificial intelligence […]
In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]
Read More… from AI and Copyright Law: How Copyright Applies to AI-Generated Content
What do you do when your content is vague, unfocused, and has no point? Excellent question – this is the problem I find myself having at the moment. I’ve been working on this week’s newsletter and to be honest, what I wrote is terrible. I won’t subject you to it. It was mostly disconnected thought […]
In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content […]
Read More… from {PODCAST} In-Ear Insights: What Is Content Attribution?
In this week’s In-Ear Insights, Katie and Chris discuss content strategy for social media, especially the difference between performative and conversational social media content. Learn what the differences are, why they matter, and how you might want to approach your own social media content strategy. Tune in to learn more! Watch the video here: Can’t […]
Read More… from {PODCAST} In-Ear Insights: Content Strategy for Social Media
INBOX INSIGHTS: Niche Content, Accessibility, Big Data Analytics (7/27) :: View in browser Take our new Google Analytics 4 for Marketers Course » Niche Content for the Customer Journey Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for […]
Read More… from INBOX INSIGHTS, July 27, 2022: Niche Content, Accessibility, Big Data Analytics
In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What are the trends marketers are not paying attention to? Tune in to find out! Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Trends (2022)
Chris and I talk a lot about content marketing and that all the tips and tricks don’t matter if you’re not writing “good quality” content. WHAT MAKES GOOD CONTENT???? Wow, I didn’t mean to yell but “good” is such a subjective definition. What I consider to be good is not what you might also consider […]
Read More… from Determining what content your audience wants
This data was originally featured in the April 21, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/04/inbox-insights-april-21-2021-data-impartiality-tech-change-management-saas-content-republishing/ In the past, we’ve focused on content republishing broadly, for all industries. This week, we wanted to dig into one specific niche for content republishing, SaaS software. After all, we would expect for any given niche in a market that content […]
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