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12 Days of Data, Day 10: Content Republishing Statistics for 2019

by cspenn | Dec 20, 2019 | 12 Days of Data, content, content marketing, marketing

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

12 Days of Data, Day 9: Top News and Web Content of 2019

by cspenn | Dec 19, 2019 | 12 Days of Data, content, media relations

{PODCAST} In-Ear Insights: Data-Driven Thought Leadership

by cspenn | Dec 11, 2019 | content, content marketing, podcast, thought leadership

In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to...

Content is a commodity

by cspenn | Nov 22, 2019 | content

Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not...

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

by cspenn | Aug 26, 2019 | content, content marketing, marketing, media relations, public relations

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got...

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

by cspenn | Aug 21, 2019 | content, content marketing, marketing, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask...