{PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote
In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll...
{PODCAST} In-Ear Insights: The Great Instagram Hashtag Debate
In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how...
New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter
For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one...
How Much Do Hashtags Matter on Facebook and Instagram?
One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this...
Instagram Influencer Marketing: Engagement Rates Drop
Instagram’s engagement rates dropped precipitously this week as a result of an API change. Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the last 3 months to see...Free Weekly Newsletter
Subscribe to our free weekly newsletter on data science, analytics, machine learning, and AI for marketing:
In-Ear Insights
Subscribe to our Podcast!
Get Social
Find us on these social media networks:
