by cspenn | Feb 17, 2021 | data science, instagram, podcast, social media
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...
by cspenn | Dec 21, 2020 | 12 Days of Data, marketing, social media
12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...
by cspenn | Dec 9, 2020 | 12 Days of Data, instagram, marketing, marketing analytics, Marketing Insights, social media
12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...
by cspenn | Nov 4, 2020 | instagram, podcast, social media
In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and...
by cspenn | Oct 29, 2020 | analytics, instagram, marketing, Marketing Insights, social media
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of...
by cspenn | Jul 1, 2020 | analytics, marketing analytics, social media
In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Subscribe To This Show! If you're not already subscribed to...