social media Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Competitive Social Media Analytics

by cspenn | Jul 1, 2020 | analytics, marketing analytics, social media

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Subscribe To This Show! If you're not already subscribed to...

The Return of Inbound Marketing Strategy

by cspenn | May 1, 2020 | inbound marketing, marketing, SEO, social media, strategy

Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...

The Importance of Tag Memes for Understanding Social Networks

by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...

How Many People Watch Instagram Stories Daily? The Latest Research

by cspenn | Mar 13, 2020 | analytics, instagram, market research, marketing, marketing analytics, Marketing Insights, social media

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about...

{PODCAST} In-Ear Insights: Data Science 101 at #SMMW20

by cspenn | Mar 4, 2020 | data science, marketing, social media

In this episode of In-Ear Insights, you’ll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides...

{PODCAST} In-Ear Insights: Social Media Competitive Research

by cspenn | Nov 27, 2019 | marketing, research, social media

In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how...