How Much Do Hashtags Matter on Facebook and Instagram?
One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this...
Instagram Influencer Marketing: Engagement Rates Drop
Instagram’s engagement rates dropped precipitously this week as a result of an API change. Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the last 3 months to see...![[PODCAST] In-Ear Insights: Instagram Influencer Marketing in 2019](https://3ojk3b1830z1216fd18jmyah-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/In-Ear-Insights_-Instagram-Influencer-Marketing-in-2019.png)
[PODCAST] In-Ear Insights: Instagram Influencer Marketing in 2019
In this episode of In-Ear Insights, Katie Robbert and Christopher Penn discuss the hottest forecasted marketing trend of 2019: Instagram Influencer Marketing. Learn how the Trust Insights team identified this trend, what tools, techniques, and technologies we...
Marketing Insights Q&A: How To Do A Social Media Audit
How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you...
Marketing Insights Q&A: Social Media for Small Business
We were asked: “How is a small business supposed to post five or more times a day? How does a small business or solo practitioner even come up with that much content?” This is a really good question because it’s a couple of different questions packed...Free Weekly Newsletter
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