In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for […]
Read More… from In-Ear Insights: Social Media Marketing Basics for Food & Beverage
This data was originally featured in the July 19, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-19-2023-innovation-prerequisites-twitter-vs-threads/. In this week’s Data Diaries, let’s take a look at whether Threads has had any material impact thus far on Twitter. Threads was clearly intended to be a competitive service for Twitter. Now that it’s been almost two weeks since its […]
This data was originally featured in the March 29, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-29-2023-staying-productive-instagram-engagement/. In this week’s Data Diaries, as we close out the quarter, let’s check in on how things are going for brand influencers on Instagram and see how they are faring on one of the world’s most popular social networks? Let’s first […]
Read More… from How are brand influencers faring on Instagram?
INBOX INSIGHTS: Innovation Prerequisites, Twitter vs Threads (07/19):: View in browser 👉 We just added a new module to our Google Search Console course on generative AI and SEO. Go take it if you haven’t already! What We Get Wrong About Innovation “Never have a good conversation behind closed doors.” Last week, someone on LinkedIn […]
Read More… from INBOX INSIGHTS, July 19, 2023: Innovation Prerequisites, Twitter vs Threads
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with […]
In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! Watch the video here: Can’t see anything? Watch it […]
Read More… from In-Ear Insights: What is Social Scheduling Software?
This data was originally featured in the September 21, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-21-2022-ai-for-content-creation-social-media-engagement/ In this week’s Data Diaries, let’s talk about social media benchmarks, which is also the topic of this week’s livestream. What social network is delivering the kinds of engagement we, as marketers, would be interested in? In partnership with our colleagues […]
This data was originally features in the March 22, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-22-2023-fact-checking-ai-social-media-at-conferences/ In this week’s Data Diaries, we decrease in social media activity for events. We noticed something recently as we were doing our network maps for Social Media Marketing World. While we couldn’t put our finger on it exactly, it felt like […]
Read More… from Examining the decrease in social media activity for events
In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]
In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]
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