12 Days of Data 2021, Day 12: Slack and Discord

12 Days of Data 2021, Day 12: Slack and Discord Communities

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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{PODCAST} In-Ear Insights: 2022 Social Media Strategies

{PODCAST} In-Ear Insights: 2022 Social Media Strategies

In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune in […]

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clubhouse

Twenty Four Hours on Clubhouse

This cold open was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ Twenty Four Hours on Clubhouse The social media world is abuzz with the latest new entrant and contestant for our attention, the audio app Clubhouse. What is it? It’s a cross between chat rooms and talk radio, like a never-ending […]

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{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown in the episode […]

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12 Days of Data 2020, Day 11_ Slack and Discord Servers

12 Days of Data 2020, Day 11: Slack and Discord Servers

12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we […]

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12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats

{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats

In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy […]

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Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]

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{PODCAST} In-Ear Insights: Competitive Social Media Analytics

{PODCAST} In-Ear Insights: Competitive Social Media Analytics

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and analytics? […]

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The Return of Inbound Marketing Strategy

The Return of Inbound Marketing Strategy

Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing potential customers. The promises of inbound marketing were lower costs and better quality customers, because […]

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