social media Archives - Trust Insights Marketing Analytics Consulting

Twenty Four Hours on Clubhouse

by cspenn | Aug 24, 2021 | social media, Uncategorized

This cold open was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ Twenty Four Hours on Clubhouse The social media world is abuzz...

{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

by cspenn | Feb 17, 2021 | data science, instagram, podcast, social media

In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...

12 Days of Data 2020, Day 11: Slack and Discord Servers

by cspenn | Dec 21, 2020 | 12 Days of Data, marketing, social media

12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

by cspenn | Dec 9, 2020 | 12 Days of Data, instagram, marketing, marketing analytics, Marketing Insights, social media

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...

{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats

by cspenn | Nov 4, 2020 | instagram, podcast, social media

In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and...

Instagram TV: The Latest Research into 2020 IGTV Stats

by cspenn | Oct 29, 2020 | analytics, instagram, marketing, Marketing Insights, social media

Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of...