This data was originally featured in May 18th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-18-2022-the-unaware-audience-micro-forecasting-recommendation-engines/ In this week’s Data Diaries, we dig into predictive forecasting of a different nature: very short-term forecasting, or micro-forecasting. Most of the time, we use predictive analytics to forecast ahead by weeks or even months. But for some businesses, micro-forecasts down […]
In case you missed it, Google announced last week that it will be sunsetting Google Analytics Universal (or Google Analytics 3) in July of 2023. The data that you’ve collected will only be available to you for six months after that. Why? Google rolled out Google Analytics 4 last year and is now making a […]
When you hear the phrase “two kinds of people” you’re probably assuming people that are polar opposites. People who do something and people who don’t. For this post, I want to talk about two types of people that are complementary to one another, instead of opposites. Last week I was talking with a friend about […]
This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-third-party-analytics-for-linkedin/ and was republished with permission from the author. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode, Musa asks, at what point in a content creators life, should […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on YouTube as a search engine and content strategy. We walk through strategies to […]
In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. [podcastsponsor] Watch the video here: Can’t see anything? […]
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This cold open was originally featured in the February 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-10-2021-dark-search-instagram-engagement-ethics-in-ai/ Do You Have a Dark Search Problem? Take a look at any web analytics account – Google Analytics, Adobe Analytics, Matomo, etc. – and you’ll inevitably find a bucket of traffic that has no attribution. It’ll show up as direct/none […]
This cold open was originally featured in the February 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-24-2021-instagram-influencers-survey-samples-data-analysis/ On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the population we’re analyzing. For example, in an upcoming talk about Instagram for […]
This cold open was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ Twenty Four Hours on Clubhouse The social media world is abuzz with the latest new entrant and contestant for our attention, the audio app Clubhouse. What is it? It’s a cross between chat rooms and talk radio, like a never-ending […]
This data originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ In this week’s Rear View Mirror, we fielded a question about what content works on Pinterest from our Slack group, Analytics for Marketers, so we decided to dig into a sample of some of the top-performing content on Pinterest. Imagine our surprise when […]
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