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So What? Vetting source credibility

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on vetting source credibility. We walk through what credibility means, what questions to […]

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pitfalls

Avoiding Virtual Event Pitfalls

Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s Dangerous” a few more […]

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Marketing Analytics, Data Science and Leadership – August 26, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Future of data science: 5 factors shaping the field via @TechRepublic “Chief among these is […]

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A marketer’s guide to surviving the summer slow down

It happens to all of us from time to time and it’s nothing to be afraid of. The slow down, the lull, the quiet time. Sometimes it’s planned and needed, sometimes it happens out of nowhere. When you know that downtime is about to happen you probably have some other tasks planned that generally get […]

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Marketing Analytics, Data Science and Leadership – May 27, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google rolling out mobile search redesign with black Ad label, favicons for organic results via […]

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Week in Review

Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys Ads […]

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Week in Review

Marketing Analytics, Data Science and Leadership – May 6, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 11 Ways Get Maximum Efficiency from Your SEO Teams Efforts via @stoneyd When you dont […]

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Automation is not always the answer

This article first appeared on Spin Sucks: https://spinsucks.com/marketing/automation-not-always-answer/ One of the hottest topics for marketers is automation through artificial intelligence and machine learning. I’m here to tell you, automation isn’t always the answer. I know, blasphemy. Trust Insights, is all about automating redundant marketing tasks. It’s one of the core services we offer, and to say that […]

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HELLO Conference and Predictive Analytics

CEO Katie Robbert sits down with Brooke Sellas and Carrie Keenan of B Squared Media to talk about the HELLO Conference, predictive analytics, and what their rock star names would be. Do you want to know what driver analysis is and the different ways you can apply the methodology to marketing? Watch the video now: Can’t […]

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