So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast marketing tactics. We walk through how to turn your strategy into podcast marketing […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast marketing strategy. We walk through how to build a podcast marketing strategy, […]
Read More… from Launching a podcast – podcast marketing strategy
INBOX INSIGHTS: Harmful AI Choices, AI in the News (5/24) :: View in browser 👉 38 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Are Your AI […]
Read More… from INBOX INSIGHTS, May 24, 2023: Harmful AI Choices, AI in the News
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss the impact of artificial intelligence (AI) on jobs. They explore whether generative AI will take over jobs, especially for junior members of an organization. They discuss the aspects of jobs that AI can and cannot replace, such as repetitive tasks versus human creativity and […]
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data science and data analytics. They delve into how data science focuses on exploring why things happen, while data analytics focuses on what happened. They also touch on the importance of requirements gathering and the role of data engineering. Tune in to the […]
Read More… from In-Ear Insights: Data Science vs. Data Analytics: What’s the Difference?
In this week’s In-Ear Insights, Katie and Chris tackle how to present analytics and data to stakeholders in a world where opinion and emotion increasingly triumphs over data and basic facts. How important is accuracy? How do we stay true to our commitments to be data-driven when decisions are made with emotions? Tune in to […]
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INBOX INSIGHTS: User Stories and Requirements Gathering, Direct Traffic (11/2) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » November One Click Poll! Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! […]
INBOX INSIGHTS: The Importance of People, NPS Scores in GA 4 (10/12) :: View in browser 👉 Download Members Only, our new free study on private social media communities » People Are the Most Important I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want […]
Read More… from INBOX INSIGHTS, October 12, 2022: The Importance of People, NPS Scores in GA 4
You know what doesn’t exist? Writing prompts for marketers. Hold on, hold on. Before you start telling me I’m wrong, hear me out. If you do a browser search for “writing prompts” or “writing prompt generators” you get plenty – but they are all for writing fiction. If you qualify your search with “for marketing” […]
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Should employees be forced back into the office? This has been a polarizing topic with supporters on both sides of the discussion. If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employees must work a minimum of 40 hours a week, not remote. “Everyone […]
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