{PODCAST} In-Ear Insights: Mitigating Biases in Market Research

{PODCAST} In-Ear Insights: Mitigating Biases in Market Research

In this episode of In-Ear Insights, Katie and Chris talk about biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of tainted […]

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podcasting landscape

What is the current podcasting landscape?

This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]

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{PODCAST} In-Ear Insights: Good and Bad Surveys

{PODCAST} In-Ear Insights: Good and Bad Surveys

In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and […]

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{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

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{PODCAST} In-Ear Insights: Audience Demographics and Market Research

{PODCAST} In-Ear Insights: Audience Demographics and Market Research

In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. Watch the video here: Listen to […]

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{PODCAST} In-Ear Insights: Social Media Competitive Research

{PODCAST} In-Ear Insights: Social Media Competitive Research

In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]

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Instagram TV: A Data Deep Dive into 2019 IGTV Stats

Instagram TV: The Latest Research into 2019 IGTV Stats

Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow posters on regular Instagram see previews in the regular […]

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