Whitepapers

Social Networks 2020: Where to Invest Time and Resources in Social Media Marketing

The past 18 months have been tumultuous as major social networks have made significant quality of life changes that have impacted both consumers and brands. With all these changes, it's difficult to know what to plan for in the coming year. Will Facebook continue to rule the roost? Will removing Likes change what networks consumers...

2019 Social Media Influencer Benchmarks

A key question in social media marketing is, “What are the industry standards/benchmarks?” for any number of statistics. However, finding appropriate, timely benchmarks can be difficult, time-consuming, and expensive. We recently came across a website charging $50 for a single influencer benchmark for Instagram using old 2017 data. So, we took it upon ourselves to...

How To Predict The Future of Your Marketing

Wish you could see what the future held for your marketing? Want the tools to help you do so? In this future-focused on-demand webinar, Christopher S. Penn, co-founder of Trust Insights and co-host of the Marketing Over Coffee podcast, will walk you through why and how predictive analytics are the digital marketer’s secret weapon for...

Powering Customer Experience with Predictive Analytics – Free WhitePaper

How much time do marketers spend planning, talking, thinking, dreaming, wondering - and not actually doing? Too much time. It can be overwhelming to know what the right move is, especially when money and metrics are involved. You don’t want to waste money, you don’t want to waste your time, and you don’t want to fail...

2019 Mid-Year Key Marketing Trends Forecast

If there’s one thing people love doing, it’s prognosticating about what the future will bring. What will the future hold, what trends should we be watching, and what should we do to prepare? Fellow marketing technologist Scott Brinker recently pointed out that a number of trend predictions come across as awfully self-serving: Am I too...

Fixing LinkedIn Sharing Counts with Machine Learning

Missing data is the bane of every industry and profession that aspires to be data-driven. Few things are worse, however, than having data and then having access to the data revoked by a third party. This is the situation that content marketers find themselves in today as social networks restrict more and more access...