At IBM THINK, I presented an analytics-driven perspective on digital transformation and digital disruption. Digital transformation and disruption are inevitable in every industry. The choice isn’t whether to transform or not, but how we do it – well or poorly.
Key takeaways included:
- Using anomaly detection, unstructured data mining, and predictive analytics to identify disruption before serious consequences hit
- Frameworks to manage transformation for people, processes, and technology
- Defining what digital transformation actually means
Watch the session here:
Can’t see anything? Watch it on YouTube here.
Christopher S. Penn
Co-Founder, Trust Insights
FTC Disclosure: I am an IBM Champion; as such, I receive non-monetary benefits from IBM to promote their products and services, such as travel expenses and branded apparel. All opinions are my own and do not represent the positions of either IBM or Trust Insights.
Need help with your marketing AI and analytics?
You might also enjoy:
Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, INBOX INSIGHTS. Subscribe now for free; new issues every Wednesday!
Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new episodes every Wednesday.