Are We Outsourcing Our Competitive Advantage? There’s a line between using AI to work smarter and using AI to avoid thinking altogether. And with every new feature drop, every agentic framework, every plugin that promises to just handle it — that line is getting easier to cross without even realizing it. I’ve been thinking about this a […]
This data was originally featured in the January 28th, 2026 newsletter found here: INBOX INSIGHTS: The 10/20/70 Rule, AI Watermarks (2026-01-28) Let’s talk about detecting AI. Your marketing team likely encountered AI-generated content this week – in competitor case studies, influencer partnerships, or user testimonials – without knowing it. Two technical standards exist to verify […]
Data is the fuel for AI. So this week, we are diving into dark data and AI. Over the holiday break, I discovered a gigantic archive of music – sheet music, in a text-based format called ABC notation – from the 1500s to the 1800s. This sheet music is all stuff that’s in the public […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a […]
Read More… from In-Ear Insights: How to Turn Plans into Results
This post was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke that “Katie has a framework for that.” Honestly, it’s usually true. If it’s […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You’ll find out how to connect your favorite software like HubSpot and Slack to automate your entire business workflow. You’ll also see exactly […]
This data was originally featured in the November 12th, 2025 newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review In this week’s Data Diaries, let’s recap the events of our very first Trust Insights event, the Generative AI for B2B Marketers Workshop in London. What did people learn? […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we dive into the powerful world of Claude Code to transform how you handle complex projects and data. You’ll discover […]
This post was originally featured in the November 7th, 2025 newsletter found here: INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic 7 Ways to Get Started With AI Last month I was at an in-person event and I overheard someone saying, “we need to leverage AI across our […]
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