This series was originally featured in the April 1st, 2026 newsletter found here: INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 In this week’s Data Diaries, we look at part 2 of making a digital twin. One of the most difficult things about a remit like “make a virtual version of […]
This data was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 In this week’s Data Diaries, let’s do part 1 in a series on creating a virtual version of you. As we talked about on this week’s podcast episode, creating a virtual version of yourself […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall explore the essential methodologies and tools for digital self-sufficiency. Discover the specific software […]
Read More… from So What? Getting Started Being A Data Prepper
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This deep dive will reveal how a knowledge graph for AI prevents your favorite models from forgetting crucial details during complex tasks. Mapping […]
Are We Outsourcing Our Competitive Advantage? There’s a line between using AI to work smarter and using AI to avoid thinking altogether. And with every new feature drop, every agentic framework, every plugin that promises to just handle it — that line is getting easier to cross without even realizing it. I’ve been thinking about this a […]
This data was originally featured in the January 28th, 2026 newsletter found here: INBOX INSIGHTS: The 10/20/70 Rule, AI Watermarks (2026-01-28) Let’s talk about detecting AI. Your marketing team likely encountered AI-generated content this week – in competitor case studies, influencer partnerships, or user testimonials – without knowing it. Two technical standards exist to verify […]
Data is the fuel for AI. So this week, we are diving into dark data and AI. Over the holiday break, I discovered a gigantic archive of music – sheet music, in a text-based format called ABC notation – from the 1500s to the 1800s. This sheet music is all stuff that’s in the public […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a […]
Read More… from In-Ear Insights: How to Turn Plans into Results
This post was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke that “Katie has a framework for that.” Honestly, it’s usually true. If it’s […]
Newsletter
Podcast
