In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for […]
Read More… from In-Ear Insights: Gender Representation, Event Marketing, and Speaker Selection
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both […]
Read More… from In-Ear Insights: MAICON 2024 Trust Insights Talks
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss the strategies for sponsorship, marketing, and how to sell sponsorships without making the typical mistakes. If […]
This content was originally featured in the March 20th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 20, 2024: WOMEN’S HISTORY MONTH, GENERATIVE AI FOR JOB INTERVIEWS HIGHLIGHTING WOMEN FOR WOMEN’S HISTORY MONTH It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy […]
This content was originally featured in the September 27, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-27-2023-marketing-event-attendee-success-guide-marketing-jobs/. We’re in full swing of event season. People are traveling again. And, if you’re like me, you have mixed emotions about the whole thing. Prior to Covid, we would publish a marketing event attendees guide to success for each conference and […]
INBOX INSIGHTS: Marketing Event Attendee Success Guide, Marketing Jobs (9/27):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Marketing Event Attendee Success Guide We’re in full swing of event season. People are traveling again. And, if you’re like me, you […]
INBOX INSIGHTS: 📸 Self Care at Events, Instagram Engagement (10/19) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » Taking Care of Yourself at Events I have a gift for you. I am going to skip talking about the 5Ps this week. Don’t worry, I’ll be talking […]
Read More… from INBOX INSIGHTS, October 19, 2022: Self Care at Events, Instagram Engagement
In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]
Read More… from {PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
If you missed part one from last week check it out here. We ended up kicking around so many topics after it was published that we wanted to discuss further this week. Scarcity is why live events work. There’s a fear of missing out (FOMO) because if you are not there and something incredible happens, […]
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