Why Are You Taking Your Event Virtual?

If you missed part one from last week check it out here. We ended up kicking around so many topics after it was published that we wanted to discuss further this week. Scarcity is why live events work. There’s a fear of missing out (FOMO) because if you are not there and something incredible happens, […]

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Top 5 Problems in Taking Events Virtual

With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m working hard to have a positive attitude and talk about […]

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Trust Insights in Brooklyn May 11th

madconNYC is running May 12-13 in Brooklyn and we’re going to be doing a pre-conference bootcamp limited to 20 attendees. Christopher and John will run a hands-on session covering: Introduction to Predictive Analytics: learn what predictive analytics is, why it’s vitally important to your digital marketing strategy, and how it’s used in real-life case studies […]

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MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

Another year and another MarketingProfs B2B Forum has come and gone. This year, the Forum was held in National Harbor, Maryland, to a packed house of over 1,000 B2B marketers ready to learn how to improve their B2B marketing. Let’s look at some of the major themes and takeaways from this year’s event. Methodology Using […]

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{PODCAST} In-Ear Insights: Event Equipment and Multimedia

{PODCAST} In-Ear Insights: Event Equipment and Multimedia

In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. Can’t see anything? […]

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{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past […]

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#INBOUND19 and #CMWorld 2019: A Visualized Data Recap

#INBOUND19 and #CMWorld 2019: A Visualized Data Recap

One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by the numbers. Conference Attendance INBOUND cites a rough estimated attendance […]

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